1.
Tellis, Gerard J.1. Beyond the Many Faces of Price: An Integration of Pricing Strategies. Journal of Marketing [Internet]. 50(4):146–60. Available from: http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=5000452&site=ehost-live
2.
Dolan, Robert J.1. How Do You Know When the Price is Right? Harvard Business Review [Internet]. 73(5):174–83. Available from: http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=9510041999&site=ehost-live
3.
Monroe, Kent B.1Zoltners, Andris A.2. Pricing the Product Line During Periods of Scarcity. Journal of Marketing [Internet]. 43(3):49–59. Available from: http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=4999994&site=ehost-live
4.
Thaler, Richard H. Mental Accounting and Consumer Choice. Marketing Science [Internet]. 27(1):15–25. Available from: https://search-proquest-com.ezproxy.library.bi.no/docview/212257838/fulltext/CF64B051991D43EEPQ/1?accountid=142923
5.
Amos Tversky and Daniel Kahneman. Rational Choice and the Framing of Decisions. The Journal of Business [Internet]. 1986;59(4). Available from: https://www.jstor.org/stable/2352759?seq=1#page_scan_tab_contents
6.
Yadav MS, Monroe KB. How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle’s Transaction Value. Journal of Marketing Research. 1993 Aug;30(3).
7.
Monroe, Kent BLee, Angela Y. Remembering versus knowing: Issues in buyers’ processing of price information. Academy of Marketing Science Journal [Internet]. 27(2):207–25. Available from: https://search-proquest-com.ezproxy.library.bi.no/docview/224885327?OpenUrlRefId=info:xri/sid:primo&accountid=142923
8.
van Oest, Rutger. Why are Consumers Less Loss Averse in Internal than External Reference Prices? Journal of Retailing [Internet]. 2013;89(1):62–71. Available from: https://search.proquest.com/docview/1285326455?OpenUrlRefId=info:xri/sid:primo&accountid=142923
9.
Tridib Mazumdar, S. P. Raj and Indrajit Sinha. Reference Price Research: Review and Propositions. Journal of Marketing [Internet]. 2005;69(4):84–102. Available from: http://www.jstor.org.ezproxy.library.bi.no/stable/30166553?seq=1#page_scan_tab_contents
10.
Leenheer J, van Heerde HJ, Bijmolt THA, Smidts A. Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members. International Journal of Research in Marketing. 2007 Mar;24(1):31–47.
11.
Dorotic M, Verhoef PC, Fok D, Bijmolt THA. Reward redemption effects in a loyalty program when customers choose how much and when to redeem. International Journal of Research in Marketing. 2014 Dec;31(4):339–55.
12.
Ju-Young Kim, Martin Natter and Martin Spann. Pay What You Want: A New Participative Pricing Mechanism. Journal of Marketing [Internet]. 2009;73(1):44–58. Available from: http://www.jstor.org.ezproxy.library.bi.no/stable/20618997?seq=1#page_scan_tab_contents
13.
Lan Xia, Kent B. Monroe and Jennifer L. Cox. The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions. Journal of Marketing [Internet]. 2004;68(4):1–15. Available from: http://www.jstor.org.ezproxy.library.bi.no/stable/30162012?seq=1#page_scan_tab_contents
14.
Marco Bertini and Luc Wathieu. Attention Arousal through Price Partitioning. Marketing Science [Internet]. 2008;27(2):236–46. Available from: http://www.jstor.org.ezproxy.library.bi.no/stable/40057099?seq=1#page_scan_tab_contents
15.
Solberg CA. Pricing decisions in international marketing. In: International marketing: strategy development and implementation. London: Routledge; 2017.
16.
During the course there may be hand-outs and other material on additional topics relevant for the course and the examination.
17.
Nagle TT, Hogan JE, Zale J. The strategy and tactics of pricing: a guide to growing more profitably [Internet]. 5th ed., New international ed. Harlow: Pearson Education; Available from: https://ebookcentral.proquest.com/lib/bilibrary/detail.action?docID=4658699