1.
Tellis, Gerard J.1. Beyond the Many Faces of Price: An Integration of Pricing Strategies. Journal of Marketing 50, 146–160.
2.
Dolan, Robert J.1. How Do You Know When the Price is Right? Harvard Business Review 73, 174–183.
3.
Monroe, Kent B.1Zoltners, Andris A.2. Pricing the Product Line During Periods of Scarcity. Journal of Marketing 43, 49–59.
4.
Thaler, Richard H. Mental Accounting and Consumer Choice. Marketing Science 27, 15–25.
5.
Amos Tversky and Daniel Kahneman. Rational Choice and the Framing of Decisions. The Journal of Business 59, (1986).
6.
Yadav, M. S. & Monroe, K. B. How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle’s Transaction Value. Journal of Marketing Research 30, (1993).
7.
Monroe, Kent BLee, Angela Y. Remembering versus knowing: Issues in buyers’ processing of price information. Academy of Marketing Science. Journal 27, 207–225.
8.
van Oest, Rutger. Why are Consumers Less Loss Averse in Internal than External Reference Prices? Journal of Retailing 89, 62–71 (2013).
9.
Tridib Mazumdar, S. P. Raj and Indrajit Sinha. Reference Price Research: Review and Propositions. Journal of Marketing 69, 84–102 (2005).
10.
Leenheer, J., van Heerde, H. J., Bijmolt, T. H. A. & Smidts, A. Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members. International Journal of Research in Marketing 24, 31–47 (2007).
11.
Dorotic, M., Verhoef, P. C., Fok, D. & Bijmolt, T. H. A. Reward redemption effects in a loyalty program when customers choose how much and when to redeem. International Journal of Research in Marketing 31, 339–355 (2014).
12.
Ju-Young Kim, Martin Natter and Martin Spann. Pay What You Want: A New Participative Pricing Mechanism. Journal of Marketing 73, 44–58 (2009).
13.
Lan Xia, Kent B. Monroe and Jennifer L. Cox. The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions. Journal of Marketing 68, 1–15 (2004).
14.
Marco Bertini and Luc Wathieu. Attention Arousal through Price Partitioning. Marketing Science 27, 236–246 (2008).
15.
Solberg, C. A. Pricing decisions in international marketing. in International marketing: strategy development and implementation (Routledge, 2017).
16.
During the course there may be hand-outs and other material on additional topics relevant for the course and the examination.
17.
Nagle, T. T., Hogan, J. E. & Zale, J. The strategy and tactics of pricing: a guide to growing more profitably. (Pearson Education).
