Amos Tversky and Daniel Kahneman. ‘Rational Choice and the Framing of Decisions’. The Journal of Business 59.4 (1986): n. pag. Web. <https://www.jstor.org/stable/2352759?seq=1#page_scan_tab_contents>.
Dolan, Robert J.1. ‘How Do You Know When the Price Is Right?’ Harvard Business Review 73.5 174–183. Web. <http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=9510041999&site=ehost-live>.
Dorotic, Matilda et al. ‘Reward Redemption Effects in a Loyalty Program When Customers Choose How Much and When to Redeem’. International Journal of Research in Marketing 31.4 (2014): 339–355. Web.
‘During the Course There May Be Hand-Outs and Other Material on Additional Topics Relevant for the Course and the Examination.’ : n. pag. Print.
Ju-Young Kim, Martin Natter and Martin Spann. ‘Pay What You Want: A New Participative Pricing Mechanism’. Journal of Marketing 73.1 (2009): 44–58. Web. <http://www.jstor.org.ezproxy.library.bi.no/stable/20618997?seq=1#page_scan_tab_contents>.
Lan Xia, Kent B. Monroe and Jennifer L. Cox. ‘The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions’. Journal of Marketing 68.4 (2004): 1–15. Web. <http://www.jstor.org.ezproxy.library.bi.no/stable/30162012?seq=1#page_scan_tab_contents>.
Leenheer, Jorna et al. ‘Do Loyalty Programs Really Enhance Behavioral Loyalty? An Empirical Analysis Accounting for Self-Selecting Members’. International Journal of Research in Marketing 24.1 (2007): 31–47. Web.
Marco Bertini and Luc Wathieu. ‘Attention Arousal through Price Partitioning’. Marketing Science 27.2 (2008): 236–246. Web. <http://www.jstor.org.ezproxy.library.bi.no/stable/40057099?seq=1#page_scan_tab_contents>.
Monroe, Kent B.1Zoltners, Andris A.2. ‘Pricing the Product Line During Periods of Scarcity.’ Journal of Marketing 43.3 49–59. Web. <http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=4999994&site=ehost-live>.
Monroe, Kent BLee, Angela Y. ‘Remembering versus Knowing: Issues in Buyers’ Processing of Price Information’. Academy of Marketing Science. Journal 27.2 207–225. Web. <https://search-proquest-com.ezproxy.library.bi.no/docview/224885327?OpenUrlRefId=info:xri/sid:primo&accountid=142923>.
Nagle, Thomas T., John E. Hogan, and Joseph Zale. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably. 5th ed., New international ed. Harlow: Pearson Education. Web. <https://ebookcentral.proquest.com/lib/bilibrary/detail.action?docID=4658699>.
Solberg, Carl Arthur. ‘Pricing Decisions in International Marketing’. International Marketing: Strategy Development and Implementation. London: Routledge, 2017. Print.
Tellis, Gerard J.1. ‘Beyond the Many Faces of Price: An Integration of Pricing Strategies.’ Journal of Marketing 50.4 146–160. Web. <http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=5000452&site=ehost-live>.
Thaler, Richard H. ‘Mental Accounting and Consumer Choice’. Marketing Science 27.1 15–25. Web. <https://search-proquest-com.ezproxy.library.bi.no/docview/212257838/fulltext/CF64B051991D43EEPQ/1?accountid=142923>.
Tridib Mazumdar, S. P. Raj and Indrajit Sinha. ‘Reference Price Research: Review and Propositions’. Journal of Marketing 69.4 (2005): 84–102. Web. <http://www.jstor.org.ezproxy.library.bi.no/stable/30166553?seq=1#page_scan_tab_contents>.
van Oest, Rutger. ‘Why Are Consumers Less Loss Averse in Internal than External Reference Prices?’ Journal of Retailing 89.1 (2013): 62–71. Web. <https://search.proquest.com/docview/1285326455?OpenUrlRefId=info:xri/sid:primo&accountid=142923>.
Yadav, Manjit S., and Kent B. Monroe. ‘How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle’s Transaction Value’. Journal of Marketing Research 30.3 (1993): n. pag. Web.
