[1]
Tellis, Gerard J.1, ‘Beyond the Many Faces of Price: An Integration of Pricing Strategies.’, Journal of Marketing, vol. 50, no. 4, pp. 146–160 [Online]. Available: http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=5000452&site=ehost-live
[2]
Dolan, Robert J.1, ‘How Do You Know When the Price is Right?’, Harvard Business Review, vol. 73, no. 5, pp. 174–183 [Online]. Available: http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=9510041999&site=ehost-live
[3]
Monroe, Kent B.1Zoltners, Andris A.2, ‘Pricing the Product Line During Periods of Scarcity.’, Journal of Marketing, vol. 43, no. 3, pp. 49–59 [Online]. Available: http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=4999994&site=ehost-live
[4]
Thaler, Richard H, ‘Mental Accounting and Consumer Choice’, Marketing Science, vol. 27, no. 1, pp. 15–25 [Online]. Available: https://search-proquest-com.ezproxy.library.bi.no/docview/212257838/fulltext/CF64B051991D43EEPQ/1?accountid=142923
[5]
Amos Tversky and Daniel Kahneman, ‘Rational Choice and the Framing of Decisions’, The Journal of Business, vol. 59, no. 4, 1986 [Online]. Available: https://www.jstor.org/stable/2352759?seq=1#page_scan_tab_contents
[6]
M. S. Yadav and K. B. Monroe, ‘How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle’s Transaction Value’, Journal of Marketing Research, vol. 30, no. 3, Aug. 1993, doi: 10.2307/3172886.
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Monroe, Kent BLee, Angela Y, ‘Remembering versus knowing: Issues in buyers’ processing of price information’, Academy of Marketing Science. Journal, vol. 27, no. 2, pp. 207–225 [Online]. Available: https://search-proquest-com.ezproxy.library.bi.no/docview/224885327?OpenUrlRefId=info:xri/sid:primo&accountid=142923
[8]
van Oest, Rutger, ‘Why are Consumers Less Loss Averse in Internal than External Reference Prices?’, Journal of Retailing, vol. 89, no. 1, pp. 62–71, 2013 [Online]. Available: https://search.proquest.com/docview/1285326455?OpenUrlRefId=info:xri/sid:primo&accountid=142923
[9]
Tridib Mazumdar, S. P. Raj and Indrajit Sinha, ‘Reference Price Research: Review and Propositions’, Journal of Marketing, vol. 69, no. 4, pp. 84–102, 2005 [Online]. Available: http://www.jstor.org.ezproxy.library.bi.no/stable/30166553?seq=1#page_scan_tab_contents
[10]
J. Leenheer, H. J. van Heerde, T. H. A. Bijmolt, and A. Smidts, ‘Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members’, International Journal of Research in Marketing, vol. 24, no. 1, pp. 31–47, Mar. 2007, doi: 10.1016/j.ijresmar.2006.10.005.
[11]
M. Dorotic, P. C. Verhoef, D. Fok, and T. H. A. Bijmolt, ‘Reward redemption effects in a loyalty program when customers choose how much and when to redeem’, International Journal of Research in Marketing, vol. 31, no. 4, pp. 339–355, Dec. 2014, doi: 10.1016/j.ijresmar.2014.06.001.
[12]
Ju-Young Kim, Martin Natter and Martin Spann, ‘Pay What You Want: A New Participative Pricing Mechanism’, Journal of Marketing, vol. 73, no. 1, pp. 44–58, 2009 [Online]. Available: http://www.jstor.org.ezproxy.library.bi.no/stable/20618997?seq=1#page_scan_tab_contents
[13]
Lan Xia, Kent B. Monroe and Jennifer L. Cox, ‘The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions’, Journal of Marketing, vol. 68, no. 4, pp. 1–15, 2004 [Online]. Available: http://www.jstor.org.ezproxy.library.bi.no/stable/30162012?seq=1#page_scan_tab_contents
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Marco Bertini and Luc Wathieu, ‘Attention Arousal through Price Partitioning’, Marketing Science, vol. 27, no. 2, pp. 236–246, 2008 [Online]. Available: http://www.jstor.org.ezproxy.library.bi.no/stable/40057099?seq=1#page_scan_tab_contents
[15]
C. A. Solberg, ‘Pricing decisions in international marketing’, in International marketing: strategy development and implementation, London: Routledge, 2017.
[16]
‘During the course there may be hand-outs and other material on additional topics relevant for the course and the examination.’ .
[17]
T. T. Nagle, J. E. Hogan, and J. Zale, The strategy and tactics of pricing: a guide to growing more profitably, 5th ed., New international ed. Harlow: Pearson Education [Online]. Available: https://ebookcentral.proquest.com/lib/bilibrary/detail.action?docID=4658699
