1.
Tellis, Gerard J.1. Beyond the Many Faces of Price: An Integration of Pricing Strategies. Journal of Marketing. 50(4):146-160. http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=5000452&site=ehost-live
2.
Dolan, Robert J.1. How Do You Know When the Price is Right? Harvard Business Review. 73(5):174-183. http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=9510041999&site=ehost-live
3.
Monroe, Kent B.1Zoltners, Andris A.2. Pricing the Product Line During Periods of Scarcity. Journal of Marketing. 43(3):49-59. http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=4999994&site=ehost-live
4.
Thaler, Richard H. Mental Accounting and Consumer Choice. Marketing Science. 27(1):15-25. https://search-proquest-com.ezproxy.library.bi.no/docview/212257838/fulltext/CF64B051991D43EEPQ/1?accountid=142923
5.
Amos Tversky and Daniel Kahneman. Rational Choice and the Framing of Decisions. The Journal of Business. 1986;59(4). https://www.jstor.org/stable/2352759?seq=1#page_scan_tab_contents
6.
Yadav MS, Monroe KB. How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle’s Transaction Value. Journal of Marketing Research. 1993;30(3). doi:10.2307/3172886
7.
Monroe, Kent BLee, Angela Y. Remembering versus knowing: Issues in buyers’ processing of price information. Academy of Marketing Science Journal. 27(2):207-225. https://search-proquest-com.ezproxy.library.bi.no/docview/224885327?OpenUrlRefId=info:xri/sid:primo&accountid=142923
8.
van Oest, Rutger. Why are Consumers Less Loss Averse in Internal than External Reference Prices? Journal of Retailing. 2013;89(1):62-71. https://search.proquest.com/docview/1285326455?OpenUrlRefId=info:xri/sid:primo&accountid=142923
9.
Tridib Mazumdar, S. P. Raj and Indrajit Sinha. Reference Price Research: Review and Propositions. Journal of Marketing. 2005;69(4):84-102. http://www.jstor.org.ezproxy.library.bi.no/stable/30166553?seq=1#page_scan_tab_contents
10.
Leenheer J, van Heerde HJ, Bijmolt THA, Smidts A. Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members. International Journal of Research in Marketing. 2007;24(1):31-47. doi:10.1016/j.ijresmar.2006.10.005
11.
Dorotic M, Verhoef PC, Fok D, Bijmolt THA. Reward redemption effects in a loyalty program when customers choose how much and when to redeem. International Journal of Research in Marketing. 2014;31(4):339-355. doi:10.1016/j.ijresmar.2014.06.001
12.
Ju-Young Kim, Martin Natter and Martin Spann. Pay What You Want: A New Participative Pricing Mechanism. Journal of Marketing. 2009;73(1):44-58. http://www.jstor.org.ezproxy.library.bi.no/stable/20618997?seq=1#page_scan_tab_contents
13.
Lan Xia, Kent B. Monroe and Jennifer L. Cox. The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions. Journal of Marketing. 2004;68(4):1-15. http://www.jstor.org.ezproxy.library.bi.no/stable/30162012?seq=1#page_scan_tab_contents
14.
Marco Bertini and Luc Wathieu. Attention Arousal through Price Partitioning. Marketing Science. 2008;27(2):236-246. http://www.jstor.org.ezproxy.library.bi.no/stable/40057099?seq=1#page_scan_tab_contents
15.
Solberg CA. Pricing decisions in international marketing. In: International Marketing: Strategy Development and Implementation. Routledge; 2017.
16.
During the course there may be hand-outs and other material on additional topics relevant for the course and the examination.
17.
Nagle TT, Hogan JE, Zale J. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably. 5th ed., New international ed. Pearson Education https://ebookcentral.proquest.com/lib/bilibrary/detail.action?docID=4658699
