1
Tellis, Gerard J.1. Beyond the Many Faces of Price: An Integration of Pricing Strategies. Journal of Marketing;50:146–60.http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=5000452&site=ehost-live
2
Dolan, Robert J.1. How Do You Know When the Price is Right? Harvard Business Review;73:174–83.http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=9510041999&site=ehost-live
3
Monroe, Kent B.1Zoltners, Andris A.2. Pricing the Product Line During Periods of Scarcity. Journal of Marketing;43:49–59.http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=4999994&site=ehost-live
4
Thaler, Richard H. Mental Accounting and Consumer Choice. Marketing Science;27:15–25.https://search-proquest-com.ezproxy.library.bi.no/docview/212257838/fulltext/CF64B051991D43EEPQ/1?accountid=142923
5
Amos Tversky and Daniel Kahneman. Rational Choice and the Framing of Decisions. The Journal of Business 1986;59.https://www.jstor.org/stable/2352759?seq=1#page_scan_tab_contents
6
Yadav MS, Monroe KB. How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle’s Transaction Value. Journal of Marketing Research 1993;30. doi:10.2307/3172886
7
Monroe, Kent BLee, Angela Y. Remembering versus knowing: Issues in buyers’ processing of price information. Academy of Marketing Science Journal;27:207–25.https://search-proquest-com.ezproxy.library.bi.no/docview/224885327?OpenUrlRefId=info:xri/sid:primo&accountid=142923
8
van Oest, Rutger. Why are Consumers Less Loss Averse in Internal than External Reference Prices? Journal of Retailing 2013;89:62–71.https://search.proquest.com/docview/1285326455?OpenUrlRefId=info:xri/sid:primo&accountid=142923
9
Tridib Mazumdar, S. P. Raj and Indrajit Sinha. Reference Price Research: Review and Propositions. Journal of Marketing 2005;69:84–102.http://www.jstor.org.ezproxy.library.bi.no/stable/30166553?seq=1#page_scan_tab_contents
10
Leenheer J, van Heerde HJ, Bijmolt THA, et al. Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members. International Journal of Research in Marketing 2007;24:31–47. doi:10.1016/j.ijresmar.2006.10.005
11
Dorotic M, Verhoef PC, Fok D, et al. Reward redemption effects in a loyalty program when customers choose how much and when to redeem. International Journal of Research in Marketing 2014;31:339–55. doi:10.1016/j.ijresmar.2014.06.001
12
Ju-Young Kim, Martin Natter and Martin Spann. Pay What You Want: A New Participative Pricing Mechanism. Journal of Marketing 2009;73:44–58.http://www.jstor.org.ezproxy.library.bi.no/stable/20618997?seq=1#page_scan_tab_contents
13
Lan Xia, Kent B. Monroe and Jennifer L. Cox. The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions. Journal of Marketing 2004;68:1–15.http://www.jstor.org.ezproxy.library.bi.no/stable/30162012?seq=1#page_scan_tab_contents
14
Marco Bertini and Luc Wathieu. Attention Arousal through Price Partitioning. Marketing Science 2008;27:236–46.http://www.jstor.org.ezproxy.library.bi.no/stable/40057099?seq=1#page_scan_tab_contents
15
Solberg CA. Pricing decisions in international marketing. In: International marketing: strategy development and implementation. London: : Routledge 2017.
16
During the course there may be hand-outs and other material on additional topics relevant for the course and the examination.
17
Nagle TT, Hogan JE, Zale J. The strategy and tactics of pricing: a guide to growing more profitably. 5th ed., New international ed. Harlow: : Pearson Education https://ebookcentral.proquest.com/lib/bilibrary/detail.action?docID=4658699
