Amos Tversky and Daniel Kahneman (1986) ‘Rational Choice and the Framing of Decisions’, The Journal of Business, 59(4). Available at: https://www.jstor.org/stable/2352759?seq=1#page_scan_tab_contents.
Dolan, Robert J.1 (no date) ‘How Do You Know When the Price is Right?’, Harvard Business Review, 73(5), pp. 174–183. Available at: http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=9510041999&site=ehost-live.
Dorotic, M. et al. (2014) ‘Reward redemption effects in a loyalty program when customers choose how much and when to redeem’, International Journal of Research in Marketing, 31(4), pp. 339–355. Available at: https://doi.org/10.1016/j.ijresmar.2014.06.001.
‘During the course there may be hand-outs and other material on additional topics relevant for the course and the examination.’ (no date).
Ju-Young Kim, Martin Natter and Martin Spann (2009) ‘Pay What You Want: A New Participative Pricing Mechanism’, Journal of Marketing, 73(1), pp. 44–58. Available at: http://www.jstor.org.ezproxy.library.bi.no/stable/20618997?seq=1#page_scan_tab_contents.
Lan Xia, Kent B. Monroe and Jennifer L. Cox (2004) ‘The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions’, Journal of Marketing, 68(4), pp. 1–15. Available at: http://www.jstor.org.ezproxy.library.bi.no/stable/30162012?seq=1#page_scan_tab_contents.
Leenheer, J. et al. (2007) ‘Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members’, International Journal of Research in Marketing, 24(1), pp. 31–47. Available at: https://doi.org/10.1016/j.ijresmar.2006.10.005.
Marco Bertini and Luc Wathieu (2008) ‘Attention Arousal through Price Partitioning’, Marketing Science, 27(2), pp. 236–246. Available at: http://www.jstor.org.ezproxy.library.bi.no/stable/40057099?seq=1#page_scan_tab_contents.
Monroe, Kent B.1Zoltners, Andris A.2 (no date) ‘Pricing the Product Line During Periods of Scarcity.’, Journal of Marketing, 43(3), pp. 49–59. Available at: http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=4999994&site=ehost-live.
Monroe, Kent BLee, Angela Y (no date) ‘Remembering versus knowing: Issues in buyers’ processing of price information’, Academy of Marketing Science. Journal, 27(2), pp. 207–225. Available at: https://search-proquest-com.ezproxy.library.bi.no/docview/224885327?OpenUrlRefId=info:xri/sid:primo&accountid=142923.
Nagle, T.T., Hogan, J.E. and Zale, J. (no date) The strategy and tactics of pricing: a guide to growing more profitably. 5th ed., New international ed. Harlow: Pearson Education. Available at: https://ebookcentral.proquest.com/lib/bilibrary/detail.action?docID=4658699.
Solberg, C.A. (2017) ‘Pricing decisions in international marketing’, in International marketing: strategy development and implementation. London: Routledge.
Tellis, Gerard J.1 (no date) ‘Beyond the Many Faces of Price: An Integration of Pricing Strategies.’, Journal of Marketing, 50(4), pp. 146–160. Available at: http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=5000452&site=ehost-live.
Thaler, Richard H (no date) ‘Mental Accounting and Consumer Choice’, Marketing Science, 27(1), pp. 15–25. Available at: https://search-proquest-com.ezproxy.library.bi.no/docview/212257838/fulltext/CF64B051991D43EEPQ/1?accountid=142923.
Tridib Mazumdar, S. P. Raj and Indrajit Sinha (2005) ‘Reference Price Research: Review and Propositions’, Journal of Marketing, 69(4), pp. 84–102. Available at: http://www.jstor.org.ezproxy.library.bi.no/stable/30166553?seq=1#page_scan_tab_contents.
van Oest, Rutger (2013) ‘Why are Consumers Less Loss Averse in Internal than External Reference Prices?’, Journal of Retailing, 89(1), pp. 62–71. Available at: https://search.proquest.com/docview/1285326455?OpenUrlRefId=info:xri/sid:primo&accountid=142923.
Yadav, M.S. and Monroe, K.B. (1993) ‘How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle’s Transaction Value’, Journal of Marketing Research, 30(3). Available at: https://doi.org/10.2307/3172886.
