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‘During the Course There May Be Hand-Outs and Other Material on Additional Topics Relevant for the Course and the Examination.’ n.d.
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Monroe, Kent B.1Zoltners, Andris A.2. n.d. ‘Pricing the Product Line During Periods of Scarcity.’ Journal of Marketing 43 (3): 49–59. http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=4999994&site=ehost-live.
Monroe, Kent BLee, Angela Y. n.d. ‘Remembering versus Knowing: Issues in Buyers’ Processing of Price Information’. Academy of Marketing Science. Journal 27 (2): 207–25. https://search-proquest-com.ezproxy.library.bi.no/docview/224885327?OpenUrlRefId=info:xri/sid:primo&accountid=142923.
Nagle, Thomas T., John E. Hogan, and Joseph Zale. n.d. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably. 5th ed., New international ed. Harlow: Pearson Education. https://ebookcentral.proquest.com/lib/bilibrary/detail.action?docID=4658699.
Solberg, Carl Arthur. 2017. ‘Pricing Decisions in International Marketing’. In International Marketing: Strategy Development and Implementation. London: Routledge.
Tellis, Gerard J.1. n.d. ‘Beyond the Many Faces of Price: An Integration of Pricing Strategies.’ Journal of Marketing 50 (4): 146–60. http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=5000452&site=ehost-live.
Thaler, Richard H. n.d. ‘Mental Accounting and Consumer Choice’. Marketing Science 27 (1): 15–25. https://search-proquest-com.ezproxy.library.bi.no/docview/212257838/fulltext/CF64B051991D43EEPQ/1?accountid=142923.
Tridib Mazumdar, S. P. Raj and Indrajit Sinha. 2005. ‘Reference Price Research: Review and Propositions’. Journal of Marketing 69 (4): 84–102. http://www.jstor.org.ezproxy.library.bi.no/stable/30166553?seq=1#page_scan_tab_contents.
van Oest, Rutger. 2013. ‘Why Are Consumers Less Loss Averse in Internal than External Reference Prices?’ Journal of Retailing 89 (1): 62–71. https://search.proquest.com/docview/1285326455?OpenUrlRefId=info:xri/sid:primo&accountid=142923.
Yadav, Manjit S., and Kent B. Monroe. 1993. ‘How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle’s Transaction Value’. Journal of Marketing Research 30 (3). https://doi.org/10.2307/3172886.
