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Dorotic, M. et al. 2014. Reward redemption effects in a loyalty program when customers choose how much and when to redeem. International Journal of Research in Marketing. 31, 4 (Dec. 2014), 339–355. DOI:https://doi.org/10.1016/j.ijresmar.2014.06.001.
[4]
Ju-Young Kim, Martin Natter and Martin Spann 2009. Pay What You Want: A New Participative Pricing Mechanism. Journal of Marketing. 73, 1 (2009), 44–58.
[5]
Lan Xia, Kent B. Monroe and Jennifer L. Cox 2004. The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions. Journal of Marketing. 68, 4 (2004), 1–15.
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Leenheer, J. et al. 2007. Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members. International Journal of Research in Marketing. 24, 1 (Mar. 2007), 31–47. DOI:https://doi.org/10.1016/j.ijresmar.2006.10.005.
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Marco Bertini and Luc Wathieu 2008. Attention Arousal through Price Partitioning. Marketing Science. 27, 2 (2008), 236–246.
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Monroe, Kent B.1Zoltners, Andris A.2 Pricing the Product Line During Periods of Scarcity. Journal of Marketing. 43, 3, 49–59.
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Monroe, Kent BLee, Angela Y Remembering versus knowing: Issues in buyers’ processing of price information. Academy of Marketing Science. Journal. 27, 2, 207–225.
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During the course there may be hand-outs and other material on additional topics relevant for the course and the examination.