@article{Amos Tversky and Daniel Kahneman_1986, title={Rational Choice and the Framing of Decisions}, volume={59}, url={https://www.jstor.org/stable/2352759?seq=1#page_scan_tab_contents}, number={4}, journal={The Journal of Business}, publisher={The University of Chicago Press}, author={Amos Tversky and Daniel Kahneman}, year={1986} }
@article{Dolan, Robert J.1, title={How Do You Know When the Price is Right?}, volume={73}, url={http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=9510041999&site=ehost-live}, number={5}, journal={Harvard Business Review}, author={Dolan, Robert J.1}, pages={174–183} }
@article{Dorotic_Verhoef_Fok_Bijmolt_2014, title={Reward redemption effects in a loyalty program when customers choose how much and when to redeem}, volume={31}, DOI={10.1016/j.ijresmar.2014.06.001}, number={4}, journal={International Journal of Research in Marketing}, author={Dorotic, Matilda and Verhoef, Peter C. and Fok, Dennis and Bijmolt, Tammo H.A.}, year={2014}, month={Dec}, pages={339–355} }
@article{Ju-Young Kim, Martin Natter and Martin Spann_2009, title={Pay What You Want: A New Participative Pricing Mechanism}, volume={73}, url={http://www.jstor.org.ezproxy.library.bi.no/stable/20618997?seq=1#page_scan_tab_contents}, number={1}, journal={Journal of Marketing}, publisher={American Marketing Association}, author={Ju-Young Kim, Martin Natter and Martin Spann}, year={2009}, pages={44–58} }
@article{Lan Xia, Kent B. Monroe and Jennifer L. Cox_2004, title={The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions}, volume={68}, url={http://www.jstor.org.ezproxy.library.bi.no/stable/30162012?seq=1#page_scan_tab_contents}, number={4}, journal={Journal of Marketing}, publisher={American Marketing Association}, author={Lan Xia, Kent B. Monroe and Jennifer L. Cox}, year={2004}, pages={1–15} }
@article{Leenheer_van Heerde_Bijmolt_Smidts_2007, title={Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members}, volume={24}, DOI={10.1016/j.ijresmar.2006.10.005}, number={1}, journal={International Journal of Research in Marketing}, author={Leenheer, Jorna and van Heerde, Harald J. and Bijmolt, Tammo H.A. and Smidts, Ale}, year={2007}, month={Mar}, pages={31–47} }
@article{Marco Bertini and Luc Wathieu_2008, title={Attention Arousal through Price Partitioning}, volume={27}, url={http://www.jstor.org.ezproxy.library.bi.no/stable/40057099?seq=1#page_scan_tab_contents}, number={2}, journal={Marketing Science}, publisher={INFORMS}, author={Marco Bertini and Luc Wathieu}, year={2008}, pages={236–246} }
@article{Monroe, Kent B.1Zoltners, Andris A.2, title={Pricing the Product Line During Periods of Scarcity.}, volume={43}, url={http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=4999994&site=ehost-live}, number={3}, journal={Journal of Marketing}, author={Monroe, Kent B.1Zoltners, Andris A.2}, pages={49–59} }
@article{Monroe, Kent BLee, Angela Y, title={Remembering versus knowing: Issues in buyers’ processing of price information}, volume={27}, url={https://search-proquest-com.ezproxy.library.bi.no/docview/224885327?OpenUrlRefId=info:xri/sid:primo&accountid=142923}, number={2}, journal={Academy of Marketing Science. Journal}, author={Monroe, Kent BLee, Angela Y}, pages={207–225} }
@book{Nagle_Hogan_Zale, address={Harlow}, edition={5th ed., New international ed}, title={The strategy and tactics of pricing: a guide to growing more profitably}, url={https://ebookcentral.proquest.com/lib/bilibrary/detail.action?docID=4658699}, publisher={Pearson Education}, author={Nagle, Thomas T. and Hogan, John E. and Zale, Joseph} }
@inbook{Solberg_2017, address={London}, title={Pricing decisions in international marketing}, booktitle={International marketing: strategy development and implementation}, publisher={Routledge}, author={Solberg, Carl Arthur}, year={2017} }
@article{Tellis, Gerard J.1, title={Beyond the Many Faces of Price: An Integration of Pricing Strategies.}, volume={50}, url={http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=5000452&site=ehost-live}, number={4}, journal={Journal of Marketing}, author={Tellis, Gerard J.1}, pages={146–160} }
@article{Thaler, Richard H, title={Mental Accounting and Consumer Choice}, volume={27}, url={https://search-proquest-com.ezproxy.library.bi.no/docview/212257838/fulltext/CF64B051991D43EEPQ/1?accountid=142923}, number={1}, journal={Marketing Science}, author={Thaler, Richard H}, pages={15–25} }
@article{Tridib Mazumdar, S. P. Raj and Indrajit Sinha_2005, title={Reference Price Research: Review and Propositions}, volume={69}, url={http://www.jstor.org.ezproxy.library.bi.no/stable/30166553?seq=1#page_scan_tab_contents}, number={4}, journal={Journal of Marketing}, publisher={American Marketing Association}, author={Tridib Mazumdar, S. P. Raj and Indrajit Sinha}, year={2005}, pages={84–102} }
@article{van Oest, Rutger_2013, title={Why are Consumers Less Loss Averse in Internal than External Reference Prices?}, volume={89}, url={https://search.proquest.com/docview/1285326455?OpenUrlRefId=info:xri/sid:primo&accountid=142923}, number={1}, journal={Journal of Retailing}, author={van Oest, Rutger}, year={2013}, pages={62–71} }
@article{Yadav_Monroe_1993, title={How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle’s Transaction Value}, volume={30}, DOI={10.2307/3172886}, number={3}, journal={Journal of Marketing Research}, author={Yadav, Manjit S. and Monroe, Kent B.}, year={1993}, month={Aug} }
@misc{During the course there may be hand-outs and other material on additional topics relevant for the course and the examination. }