Amos Tversky and Daniel Kahneman. (1986). Rational Choice and the Framing of Decisions. The Journal of Business, 59(4). https://www.jstor.org/stable/2352759?seq=1#page_scan_tab_contents
Dolan, Robert J.1. (n.d.). How Do You Know When the Price is Right? Harvard Business Review, 73(5), 174–183. http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=9510041999&site=ehost-live
Dorotic, M., Verhoef, P. C., Fok, D., & Bijmolt, T. H. A. (2014). Reward redemption effects in a loyalty program when customers choose how much and when to redeem. International Journal of Research in Marketing, 31(4), 339–355. https://doi.org/10.1016/j.ijresmar.2014.06.001
During the course there may be hand-outs and other material on additional topics relevant for the course and the examination. (n.d.).
Ju-Young Kim, Martin Natter and Martin Spann. (2009). Pay What You Want: A New Participative Pricing Mechanism. Journal of Marketing, 73(1), 44–58. http://www.jstor.org.ezproxy.library.bi.no/stable/20618997?seq=1#page_scan_tab_contents
Lan Xia, Kent B. Monroe and Jennifer L. Cox. (2004). The Price Is Unfair! A Conceptual Framework of Price Fairness Perceptions. Journal of Marketing, 68(4), 1–15. http://www.jstor.org.ezproxy.library.bi.no/stable/30162012?seq=1#page_scan_tab_contents
Leenheer, J., van Heerde, H. J., Bijmolt, T. H. A., & Smidts, A. (2007). Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members. International Journal of Research in Marketing, 24(1), 31–47. https://doi.org/10.1016/j.ijresmar.2006.10.005
Marco Bertini and Luc Wathieu. (2008). Attention Arousal through Price Partitioning. Marketing Science, 27(2), 236–246. http://www.jstor.org.ezproxy.library.bi.no/stable/40057099?seq=1#page_scan_tab_contents
Monroe, Kent B.1Zoltners, Andris A.2. (n.d.). Pricing the Product Line During Periods of Scarcity. Journal of Marketing, 43(3), 49–59. http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=4999994&site=ehost-live
Monroe, Kent BLee, Angela Y. (n.d.). Remembering versus knowing: Issues in buyers’ processing of price information. Academy of Marketing Science. Journal, 27(2), 207–225. https://search-proquest-com.ezproxy.library.bi.no/docview/224885327?OpenUrlRefId=info:xri/sid:primo&accountid=142923
Nagle, T. T., Hogan, J. E., & Zale, J. (n.d.). The strategy and tactics of pricing: a guide to growing more profitably (5th ed., New international ed). Pearson Education. https://ebookcentral.proquest.com/lib/bilibrary/detail.action?docID=4658699
Solberg, C. A. (2017). Pricing decisions in international marketing. In International marketing: strategy development and implementation. Routledge.
Tellis, Gerard J.1. (n.d.). Beyond the Many Faces of Price: An Integration of Pricing Strategies. Journal of Marketing, 50(4), 146–160. http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=5000452&site=ehost-live
Thaler, Richard H. (n.d.). Mental Accounting and Consumer Choice. Marketing Science, 27(1), 15–25. https://search-proquest-com.ezproxy.library.bi.no/docview/212257838/fulltext/CF64B051991D43EEPQ/1?accountid=142923
Tridib Mazumdar, S. P. Raj and Indrajit Sinha. (2005). Reference Price Research: Review and Propositions. Journal of Marketing, 69(4), 84–102. http://www.jstor.org.ezproxy.library.bi.no/stable/30166553?seq=1#page_scan_tab_contents
van Oest, Rutger. (2013). Why are Consumers Less Loss Averse in Internal than External Reference Prices? Journal of Retailing, 89(1), 62–71. https://search.proquest.com/docview/1285326455?OpenUrlRefId=info:xri/sid:primo&accountid=142923
Yadav, M. S., & Monroe, K. B. (1993). How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle’s Transaction Value. Journal of Marketing Research, 30(3). https://doi.org/10.2307/3172886