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Onyemah V. The effects of coaching on salespeople’s attitudes and behaviors. European Journal of Marketing [Internet]. 2009 Jul 24;43(7/8):938–960. Available from: https://search.proquest.com/docview/237029843?OpenUrlRefId=info:xri/sid:primo&accountid=142923
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Sarin S, Sego T, Kohli AK, Challagalla G. Characteristics that Enhance Training Effectiveness in Implementing Technological Change in Sales Strategy: A Field-Based Exploratory Study. Journal of Personal Selling & Sales Management. 2010 Mar;30(2):143–156.
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