Bibliography for MBA 2438 Luxury Brand Management BETA
1.Kapferer, J.-N., Bastien, V.: The luxury strategy: break the rules of marketing to build luxury brands. Kogan Page, London (2012).2.Articles & reports.
Reading Lists
1.Kapferer, J.-N., Bastien, V.: The luxury strategy: break the rules of marketing to build luxury brands. Kogan Page, London (2012).2.Articles & reports.
