Bibliography for MBA 2438 Luxury Brand Management BETA
[1]Kapferer, J.-N. and Bastien, V. 2012. The luxury strategy: break the rules of marketing to build luxury brands. Kogan Page.[2]Articles & reports.
Reading Lists
[1]Kapferer, J.-N. and Bastien, V. 2012. The luxury strategy: break the rules of marketing to build luxury brands. Kogan Page.[2]Articles & reports.
