@book{Kapferer_Bastien_2012, address={London}, edition={2nd ed}, title={The luxury strategy: break the rules of marketing to build luxury brands}, url={https://ebookcentral.proquest.com/lib/bilibrary/detail.action?docID=1000330}, publisher={Kogan Page}, author={Kapferer, Jean-Noël and Bastien, Vincent}, year={2012} }
@article{Articles & reports }