Bibliography for MBA 2438 Luxury Brand Management BETA
‘Articles & Reports’. n.d.Kapferer, Jean-Noël, and Vincent Bastien. 2012. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. 2nd ed. London: Kogan Page. https://ebookcentral.proquest.com/lib/bilibrary/detail.action?docID=1000330.