Bibliography for MBA 2438 Luxury Brand Management BETA
1.Kapferer, J.-N. & Bastien, V. The luxury strategy: break the rules of marketing to build luxury brands. (Kogan Page, 2012).2.Articles & reports.
Reading Lists
1.Kapferer, J.-N. & Bastien, V. The luxury strategy: break the rules of marketing to build luxury brands. (Kogan Page, 2012).2.Articles & reports.
