Bibliography for MBA 2438 Luxury Brand Management BETA
Anon. n.d. ‘Articles & Reports’.Kapferer, Jean-Noël, and Vincent Bastien. 2012. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. 2nd ed. London: Kogan Page.
Anon. n.d. ‘Articles & Reports’.Kapferer, Jean-Noël, and Vincent Bastien. 2012. The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. 2nd ed. London: Kogan Page.