Bibliography for MBA 2438 Luxury Brand Management BETA
[1]J.-N. Kapferer and V. Bastien, The luxury strategy: break the rules of marketing to build luxury brands, 2nd ed. London: Kogan Page, 2012 [Online]. Available: https://ebookcentral.proquest.com/lib/bilibrary/detail.action?docID=1000330[2]‘Articles & reports’.