1.
White TB, Zahay DL, Thorbjørnsen H, Shavitt S. Getting too personal: Reactance to highly personalized email solicitations. Marketing Letters. 2008 Mar;19(1):39–50.
2.
Jaworski BJ, Kohli AK. Market Orientation: Antecedents and Consequences. Journal of Marketing. 1993 Jul;57(3).
3.
Martin R. The Age of Customer Capitalism. Harvard Business Review [Internet]. 2010;88(Issue 1/2):58–65. Available from: http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=47193423&site=ehost-live
4.
Shocker AD, Ben-Akiva M, Boccara B, Nedungadi P. Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions. Marketing Letters. 1991 Aug;2(3):181–97.
5.
Keller KL, Sternthal B, Tybout A. Three Questions You Need to Ask About Your Brand. Harvard Business Review [Internet]. 2002;80(Issue 9):80–6. Available from: http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=7269414&site=ehost-live
6.
Sternthal, Brian ; Tybout, Alice. Three questions you need to ask about your brand. Harvard Business ReviewHarvard Business Review [Internet]. 2002;80(9):80–6. Available from: https://bibsys-almaprimo.hosted.exlibrisgroup.com/primo_library/libweb/action/display.do?tabs=viewOnlineTab&ct=display&fn=search&doc=TN_proquest227765357&indx=1&recIds=TN_proquest227765357&recIdxs=0&elementId=0&renderMode=poppedOut&displayMode=full&frbrVersion=&frbg=&&dscnt=0&scp.scps=scope%3A%28BI%29%2Cprimo_central_multiple_fe&tb=t&mode=Basic&vid=BI&srt=rank&tab=default_tab&dum=true&vl(freeText0)=Three%20Questions%20You%20Need%20to%20Ask%20About%20Your%20Brand&dstmp=1537982770011
7.
Müller-Stewens, Jessica ; Schlager, Tobias ; Häubl, Gerald ; Herrmann, Andreas. Gamified Information Presentation and Consumer Adoption of Product Innovations. Journal of MarketingJournal of Marketing [Internet]. 2017;81(2). Available from: https://bibsys-almaprimo.hosted.exlibrisgroup.com/primo_library/libweb/action/display.do?tabs=viewOnlineTab&ct=display&fn=search&doc=TN_proquest1876431018&indx=1&recIds=TN_proquest1876431018&recIdxs=0&elementId=0&renderMode=poppedOut&displayMode=full&frbrVersion=&frbg=&&dscnt=0&scp.scps=scope%3A%28BI%29%2Cprimo_central_multiple_fe&tb=t&mode=Basic&vid=BI&srt=rank&tab=default_tab&dum=true&vl(freeText0)=Gamified%20Information%20Presentation%20and%20Consumer%20Adoption%20of%20Product%20Innovations&dstmp=1537982678031
8.
Kim J, Forsythe S. Sensory enabling technology acceptance model (SE-TAM): A multiple-group structural model comparison. Psychology and Marketing. 2008 Sep;25(9):901–22.
9.
Rijsdijk SA, Hultink EJ, Diamantopoulos A. Product intelligence: its conceptualization, measurement and impact on consumer satisfaction. Journal of the Academy of Marketing Science. 2007 Jul 26;35(3):340–56.
10.
Rigby DK, Reichheld FF, Schefter P. Avoid the Four Perils of CRM. Harvard Business Review [Internet]. 2002;80(Issue 2):101–9. Available from: http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=6026539&site=ehost-live
11.
Liu Y. The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty. Journal of Marketing. 2007 Oct;71(4):19–35.
12.
Johnson MD, Selnes F. Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships. Journal of Marketing. 2004 Apr;68(2):1–17.
13.
Wolters, P T J. THE CONTROL BY AND RIGHTS OF THE DATA SUBJECT UNDER THE GDPR. Journal of Internet LawJournal of Internet Law [Internet]. 2018;22(1):1–18. Available from: https://bibsys-almaprimo.hosted.exlibrisgroup.com/primo_library/libweb/action/display.do?tabs=viewOnlineTab&ct=display&fn=search&doc=TN_proquest2071526255&indx=1&recIds=TN_proquest2071526255&recIdxs=0&elementId=0&renderMode=poppedOut&displayMode=full&frbrVersion=&frbg=&&dscnt=0&scp.scps=scope%3A%28BI%29%2Cprimo_central_multiple_fe&tb=t&mode=Basic&vid=BI&srt=rank&tab=default_tab&dum=true&vl(freeText0)=The%20Control%20by%20and%20Rights%20of%20the%20Data%20Subject%20Under%20the%20GDPR&dstmp=1537981419057
14.
Goddard M. The EU General Data Protection Regulation (GDPR): European Regulation that has a Global Impact. International Journal of Market Research [Internet]. 2017 Nov;59(6):703–5. Available from: http://web.b.ebscohost.com.ezproxy.library.bi.no/ehost/detail/detail?vid=0&sid=8adc736d-d596-4092-a26b-754a09549e72%40pdc-v-sessmgr01&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=126375540&db=bth
15.
Wedel, Michel ; Kannan, P. Marketing Analytics for Data-Rich Environments. Journal of MarketingJournal of Marketing [Internet]. 2016;80(6). Available from: https://bibsys-almaprimo.hosted.exlibrisgroup.com/primo_library/libweb/action/display.do?tabs=viewOnlineTab&ct=display&fn=search&doc=TN_proquest1840679732&indx=1&recIds=TN_proquest1840679732&recIdxs=0&elementId=0&renderMode=poppedOut&displayMode=full&frbrVersion=&frbg=&&dscnt=0&scp.scps=scope%3A%28BI%29%2Cprimo_central_multiple_fe&tb=t&mode=Basic&vid=BI&srt=rank&tab=default_tab&dum=true&vl(freeText0)=Marketing%20Analytics%20for%20Data-Rich%20Environments&dstmp=1537981190989
16.
Hinz O, Skiera B, Barrot C, Becker JU. Seeding Strategies for Viral Marketing: An Empirical Comparison. Journal of Marketing. 2011 Nov;75(6):55–71.
17.
Fulgoni GM. Fraud in Digital Advertising: A Multibillion-Dollar Black Hole How Marketers Can Minimize Losses Caused by Bogus Web Traffic. 2016;56 (2):123–5. Available from: https://www.researchgate.net/publication/303560030_Fraud_in_Digital_Advertising_A_Multibillion-Dollar_Black_Hole_How_Marketers_Can_Minimize_Losses_Caused_by_Bogus_Web_Traffic
18.
Simonson I. Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions. Journal of Marketing [Internet]. 2005 Jan;69(1):32–45. Available from: http://web.b.ebscohost.com.ezproxy.library.bi.no/ehost/detail/detail?vid=0&sid=3c885fee-e0cb-4eac-b6ea-5a22f125de33%40pdc-v-sessmgr06&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=15403084&db=bth
19.
Floyd K, Freling R, Alhoqail S, Cho HY, Freling T. How Online Product Reviews Affect Retail Sales: A Meta-analysis. Journal of Retailing [Internet]. 2014 Jun;90(2):217–32. Available from: https://search-proquest-com.ezproxy.library.bi.no/business/docview/1622581249?rfr_id=info%3Axri%2Fsid%3Aprimo
20.
Edelman DC, Singer M. Competing on Customer Journeys: You have to create new value at every step [Internet]. Vol. 88 (12). Harvard Business Review; 2015. p. 88–100. Available from: https://hbr.org/2015/11/competing-on-customer-journeys
21.
Larsen KR. Automated Machine Learning for Business. New Jersey: Pearson Education (US); 2018.
22.
Charles C. SnowØystein D. FjeldstadArthur M. Langer. Designing the digital organization. 2017; Available from: https://bibsys-almaprimo.hosted.exlibrisgroup.com/primo_library/libweb/action/display.do?tabs=viewOnlineTab&ct=display&fn=search&doc=BRAGE11250%2f2485277&indx=2&recIds=BRAGE11250%2f2485277&recIdxs=1&elementId=1&renderMode=poppedOut&displayMode=full&frbrVersion=&frbg=&&dscnt=0&scp.scps=scope%3A%28BI%29%2Cprimo_central_multiple_fe&tb=t&mode=Basic&vid=BI&srt=rank&tab=default_tab&dum=true&vl(freeText0)=Designing%20the%20digital%20organization&dstmp=1519469706649&gathStatIcon=true
23.
Zeithaml V, Bitner M. Services Marketing: Integrating Customer Focus Across the Firm. McGraw-Hill Education; 3rd edition; 2003.
24.
Brown T. Design Thinking. Harvard Business Review [Internet]. 2008;86(Issue 6):84–92. Available from: http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=32108052&site=ehost-live
25.
Brown T, Katz B. Change by design: how design thinking transforms organizations and inspires innovation. New York: Harper Business;
26.
Brown T, Martin R. Design for Action. Harvard Business Review [Internet]. 2015;93(Issue 9):56–13. Available from: http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=108820527&site=ehost-live
27.
Elsbach KD, Stigliani I. Design Thinking and Organizational Culture: A Review and Framework for Future Research. Journal of Management. 2018 Jul;44(6):2274–306.
28.
Iskander N. Design Thinking Is Fundamentally Conservative and Preserves the Status Quo [Internet]. 2018. Available from: https://hbr.org/2018/09/design-thinking-is-fundamentally-conservative-and-preserves-the-status-quo
29.
Kelley T, Kelley D. Reclaim Your Creative Confidence. Harvard Business Review [Internet]. 2012;90(Issue 12):115–8. Available from: http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=83467005&site=ehost-live
30.
Liedtka J. Perspective: Linking Design Thinking with Innovation Outcomes through Cognitive Bias Reduction. Journal of Product Innovation Management [Internet]. 2015;32(Issue 6):925–38. Available from: http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=110138269&site=ehost-live
31.
LIEDTKA J. Why Design Thinking Works. Harvard Business Review [Internet]. 2018;96(5):72–9. Available from: http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=131356794&site=ehost-live
32.
Simon HA. The Science of Design: Creating the Artificial. In: The sciences of the artificial. 3rd ed. Cambridge, Mass: MIT Press; p. 111–38.
33.
Simon HA. Social Planning: Designing the Evolving Artifact. In: The sciences of the artificial. 3rd ed. Cambridge, Mass: MIT Press; p. 139–67.
34.
Garud R, Jain S, Tuertscher P. Incomplete by Design and Designing for Incompleteness. Organization Studies. 2008 Mar;29(3):351–71.
35.
Schmiedgen J, Rhinow H, Köppen E, Meinel C. Parts without a whole? : the current state of Design Thinking practice in organizations [Internet]. Vol. Technische Berichte nr. 97. Hasso-Plattner-Institut für Softwaresystemtechnik an der Universität Potsdam; 2015. Available from: https://publishup.uni-potsdam.de/opus4-ubp/frontdoor/deliver/index/docId/7996/file/tbhpi97.pdf
36.
Schneider J. Understanding Design Thinking, Lean, and Agile. Sebastopol CA: O’Reilly Media; 2017.
37.
Simon HA. The sciences of the artificial. 3rd ed. Cambridge, Mass: MIT Press;
38.
Stickdorn M, Stickdorn M. This is service design doing: applying service design in the real world : a practitioner’s handbook. First edition. Sebastopol, California: O’Reilly Media, Inc; 2018.
