@article{Brown_2008, title={Design Thinking.}, volume={86}, url={http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=32108052&site=ehost-live}, number={Issue 6}, journal={Harvard Business Review}, author={Brown, Tim}, year={2008}, pages={84–92} }
@book{Brown_Katz, address={New York}, title={Change by design: how design thinking transforms organizations and inspires innovation}, publisher={Harper Business}, author={Brown, Tim and Katz, Barry} }
@article{Brown_Martin_2015, title={Design for Action.}, volume={93}, url={http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=108820527&site=ehost-live}, number={Issue 9}, journal={Harvard Business Review}, author={Brown, Tim and Martin, Roger}, year={2015}, pages={56–13} }
@article{Charles C. SnowØystein D. FjeldstadArthur M. Langer_2017, title={Designing the digital organization}, url={https://bibsys-almaprimo.hosted.exlibrisgroup.com/primo_library/libweb/action/display.do?tabs=viewOnlineTab&ct=display&fn=search&doc=BRAGE11250%2f2485277&indx=2&recIds=BRAGE11250%2f2485277&recIdxs=1&elementId=1&renderMode=poppedOut&displayMode=full&frbrVersion=&frbg=&&dscnt=0&scp.scps=scope%3A%28BI%29%2Cprimo_central_multiple_fe&tb=t&mode=Basic&vid=BI&srt=rank&tab=default_tab&dum=true&vl(freeText0)=Designing%20the%20digital%20organization&dstmp=1519469706649&gathStatIcon=true}, author={Charles C. SnowØystein D. FjeldstadArthur M. Langer}, year={2017} }
@misc{Edelman_Singer_2015, title={Competing on Customer Journeys: You have to create new value at every step}, volume={88 (12)}, url={https://hbr.org/2015/11/competing-on-customer-journeys}, publisher={Harvard Business Review}, author={Edelman, David C. and Singer, Marc}, year={2015}, pages={88–100} }
@article{Elsbach_Stigliani_2018, title={Design Thinking and Organizational Culture: A Review and Framework for Future Research}, volume={44}, DOI={10.1177/0149206317744252}, number={6}, journal={Journal of Management}, author={Elsbach, Kimberly D. and Stigliani, Ileana}, year={2018}, month={Jul}, pages={2274–2306} }
@article{Floyd_Freling_Alhoqail_Cho_Freling_2014, title={How Online Product Reviews Affect Retail Sales: A Meta-analysis}, volume={90}, url={https://search-proquest-com.ezproxy.library.bi.no/business/docview/1622581249?rfr_id=info%3Axri%2Fsid%3Aprimo}, number={2}, journal={Journal of Retailing}, author={Floyd, Kristopher and Freling, Ryan and Alhoqail, Saad and Cho, Hyun Young and Freling, Traci}, year={2014}, month={Jun}, pages={217–232} }
@article{Fulgoni_2016, title={Fraud in Digital Advertising: A Multibillion-Dollar Black Hole How Marketers Can Minimize Losses Caused by Bogus Web Traffic}, volume={56 (2)}, url={https://www.researchgate.net/publication/303560030_Fraud_in_Digital_Advertising_A_Multibillion-Dollar_Black_Hole_How_Marketers_Can_Minimize_Losses_Caused_by_Bogus_Web_Traffic}, publisher={Journal of Advertising Research}, author={Fulgoni, Gian M.}, year={2016}, pages={123–125} }
@article{Garud_Jain_Tuertscher_2008, title={Incomplete by Design and Designing for Incompleteness}, volume={29}, DOI={10.1177/0170840607088018}, number={3}, journal={Organization Studies}, author={Garud, Raghu and Jain, Sanjay and Tuertscher, Philipp}, year={2008}, month={Mar}, pages={351–371} }
@article{Goddard_2017, title={The EU General Data Protection Regulation (GDPR): European Regulation that has a Global Impact}, volume={59}, url={http://web.b.ebscohost.com.ezproxy.library.bi.no/ehost/detail/detail?vid=0&sid=8adc736d-d596-4092-a26b-754a09549e72%40pdc-v-sessmgr01&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=126375540&db=bth}, DOI={10.2501/IJMR-2017-050}, number={6}, journal={International Journal of Market Research}, author={Goddard, Michelle}, year={2017}, month={Nov}, pages={703–705} }
@article{Hinz_Skiera_Barrot_Becker_2011, title={Seeding Strategies for Viral Marketing: An Empirical Comparison}, volume={75}, DOI={10.1509/jm.10.0088}, number={6}, journal={Journal of Marketing}, author={Hinz, Oliver and Skiera, Bernd and Barrot, Christian and Becker, Jan U}, year={2011}, month={Nov}, pages={55–71} }
@misc{Iskander_2018, title={Design Thinking Is Fundamentally Conservative and Preserves the Status Quo}, url={https://hbr.org/2018/09/design-thinking-is-fundamentally-conservative-and-preserves-the-status-quo}, author={Iskander, Natasha}, year={2018} }
@article{Jaworski_Kohli_1993, title={Market Orientation: Antecedents and Consequences}, volume={57}, DOI={10.2307/1251854}, number={3}, journal={Journal of Marketing}, author={Jaworski, Bernard J. and Kohli, Ajay K.}, year={1993}, month={Jul} }
@article{Johnson_Selnes_2004, title={Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships}, volume={68}, DOI={10.1509/jmkg.68.2.1.27786}, number={2}, journal={Journal of Marketing}, author={Johnson, Michael D. and Selnes, Fred}, year={2004}, month={Apr}, pages={1–17} }
@article{Keller_Sternthal_Tybout_2002, title={Three Questions You Need to Ask About Your Brand.}, volume={80}, url={http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=7269414&site=ehost-live}, number={Issue 9}, journal={Harvard Business Review}, author={Keller, Kevin Lane and Sternthal, Brian and Tybout, Alice}, year={2002}, pages={80–86} }
@article{Kelley_Kelley_2012, title={Reclaim Your Creative Confidence.}, volume={90}, url={http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=83467005&site=ehost-live}, number={Issue 12}, journal={Harvard Business Review}, author={Kelley, Tom and Kelley, David}, year={2012}, pages={115–118} }
@article{Kim_Forsythe_2008, title={Sensory enabling technology acceptance model (SE-TAM): A multiple-group structural model comparison}, volume={25}, DOI={10.1002/mar.20245}, number={9}, journal={Psychology and Marketing}, author={Kim, Jiyeon and Forsythe, Sandra}, year={2008}, month={Sep}, pages={901–922} }
@book{Larsen_2018, address={New Jersey}, title={Automated Machine Learning for Business}, publisher={Pearson Education (US)}, author={Larsen, Kai R.}, year={2018} }
@article{Liedtka_2015, title={Perspective: Linking Design Thinking with Innovation Outcomes through Cognitive Bias Reduction.}, volume={32}, url={http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=110138269&site=ehost-live}, DOI={10.1111/jpim.12163}, number={Issue 6}, journal={Journal of Product Innovation Management}, author={Liedtka, Jeanne}, year={2015}, pages={925–938} }
@article{LIEDTKA_2018, title={Why Design Thinking Works.}, volume={96}, url={http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=131356794&site=ehost-live}, number={5}, journal={Harvard Business Review}, author={LIEDTKA, JEANNE}, year={2018}, pages={72–79} }
@article{Liu_2007, title={The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty}, volume={71}, DOI={10.1509/jmkg.71.4.19}, number={4}, journal={Journal of Marketing}, author={Liu, Yuping}, year={2007}, month={Oct}, pages={19–35} }
@article{Martin_2010, title={The Age of Customer Capitalism.}, volume={88}, url={http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=47193423&site=ehost-live}, number={Issue 1/2}, journal={Harvard Business Review}, author={Martin, Roger}, year={2010}, pages={58–65} }
@article{Müller-Stewens, Jessica ; Schlager, Tobias ; Häubl, Gerald ; Herrmann, Andreas_2017, title={Gamified Information Presentation and Consumer Adoption of Product Innovations}, volume={81}, url={https://bibsys-almaprimo.hosted.exlibrisgroup.com/primo_library/libweb/action/display.do?tabs=viewOnlineTab&ct=display&fn=search&doc=TN_proquest1876431018&indx=1&recIds=TN_proquest1876431018&recIdxs=0&elementId=0&renderMode=poppedOut&displayMode=full&frbrVersion=&frbg=&&dscnt=0&scp.scps=scope%3A%28BI%29%2Cprimo_central_multiple_fe&tb=t&mode=Basic&vid=BI&srt=rank&tab=default_tab&dum=true&vl(freeText0)=Gamified%20Information%20Presentation%20and%20Consumer%20Adoption%20of%20Product%20Innovations&dstmp=1537982678031}, number={2}, journal={Journal of MarketingJournal of Marketing}, author={Müller-Stewens, Jessica ; Schlager, Tobias ; Häubl, Gerald ; Herrmann, Andreas}, year={2017} }
@article{Rigby_Reichheld_Schefter_2002, title={Avoid the Four Perils of CRM.}, volume={80}, url={http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=6026539&site=ehost-live}, number={Issue 2}, journal={Harvard Business Review}, author={Rigby, Darrell K. and Reichheld, Frederic F. and Schefter, Phil}, year={2002}, pages={101–109} }
@article{Rijsdijk_Hultink_Diamantopoulos_2007, title={Product intelligence: its conceptualization, measurement and impact on consumer satisfaction}, volume={35}, DOI={10.1007/s11747-007-0040-6}, number={3}, journal={Journal of the Academy of Marketing Science}, author={Rijsdijk, Serge A. and Hultink, Erik Jan and Diamantopoulos, Adamantios}, year={2007}, month={Jul}, pages={340–356} }
@misc{Schmiedgen_Rhinow_Köppen_Meinel_2015, title={Parts without a whole? : the current state of Design Thinking practice in organizations}, volume={Technische Berichte nr. 97}, url={https://publishup.uni-potsdam.de/opus4-ubp/frontdoor/deliver/index/docId/7996/file/tbhpi97.pdf}, publisher={Hasso-Plattner-Institut für Softwaresystemtechnik an der Universität Potsdam}, author={Schmiedgen, Jan and Rhinow, Holger and Köppen, Eva and Meinel, Christoph}, year={2015} }
@book{Schneider_2017, address={Sebastopol CA}, title={Understanding Design Thinking, Lean, and Agile}, publisher={O’Reilly Media}, author={Schneider, Jonny}, year={2017} }
@article{Shocker_Ben-Akiva_Boccara_Nedungadi_1991, title={Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions}, volume={2}, DOI={10.1007/BF02404071}, number={3}, journal={Marketing Letters}, author={Shocker, Allan D. and Ben-Akiva, Moshe and Boccara, Bruno and Nedungadi, Prakash}, year={1991}, month={Aug}, pages={181–197} }
@inbook{Simon, address={Cambridge, Mass}, edition={3rd ed}, title={The Science of Design: Creating the Artificial}, booktitle={The sciences of the artificial}, publisher={MIT Press}, author={Simon, Herbert A.}, pages={111–138} }
@inbook{Simon, address={Cambridge, Mass}, edition={3rd ed}, title={Social Planning: Designing the Evolving Artifact}, booktitle={The sciences of the artificial}, publisher={MIT Press}, author={Simon, Herbert A.}, pages={139–167} }
@book{Simon, address={Cambridge, Mass}, edition={3rd ed}, title={The sciences of the artificial}, publisher={MIT Press}, author={Simon, Herbert A.} }
@article{Simonson_2005, title={Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions}, volume={69}, url={http://web.b.ebscohost.com.ezproxy.library.bi.no/ehost/detail/detail?vid=0&sid=3c885fee-e0cb-4eac-b6ea-5a22f125de33%40pdc-v-sessmgr06&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=15403084&db=bth}, DOI={10.1509/jmkg.69.1.32.55512}, number={1}, journal={Journal of Marketing}, author={Simonson, Itamar}, year={2005}, month={Jan}, pages={32–45} }
@article{Sternthal, Brian ; Tybout, Alice_2002, title={Three questions you need to ask about your brand}, volume={80}, url={https://bibsys-almaprimo.hosted.exlibrisgroup.com/primo_library/libweb/action/display.do?tabs=viewOnlineTab&ct=display&fn=search&doc=TN_proquest227765357&indx=1&recIds=TN_proquest227765357&recIdxs=0&elementId=0&renderMode=poppedOut&displayMode=full&frbrVersion=&frbg=&&dscnt=0&scp.scps=scope%3A%28BI%29%2Cprimo_central_multiple_fe&tb=t&mode=Basic&vid=BI&srt=rank&tab=default_tab&dum=true&vl(freeText0)=Three%20Questions%20You%20Need%20to%20Ask%20About%20Your%20Brand&dstmp=1537982770011}, number={9}, journal={Harvard Business ReviewHarvard Business Review}, author={Sternthal, Brian ; Tybout, Alice}, year={2002}, pages={80–86} }
@book{Stickdorn_Stickdorn_2018, address={Sebastopol, California}, edition={First edition}, title={This is service design doing: applying service design in the real world : a practitioner’s handbook}, publisher={O’Reilly Media, Inc}, author={Stickdorn, Marc and Stickdorn, Marc}, year={2018} }
@article{Wedel, Michel ; Kannan, P_2016, title={Marketing Analytics for Data-Rich Environments}, volume={80}, url={https://bibsys-almaprimo.hosted.exlibrisgroup.com/primo_library/libweb/action/display.do?tabs=viewOnlineTab&ct=display&fn=search&doc=TN_proquest1840679732&indx=1&recIds=TN_proquest1840679732&recIdxs=0&elementId=0&renderMode=poppedOut&displayMode=full&frbrVersion=&frbg=&&dscnt=0&scp.scps=scope%3A%28BI%29%2Cprimo_central_multiple_fe&tb=t&mode=Basic&vid=BI&srt=rank&tab=default_tab&dum=true&vl(freeText0)=Marketing%20Analytics%20for%20Data-Rich%20Environments&dstmp=1537981190989}, number={6}, journal={Journal of MarketingJournal of Marketing}, author={Wedel, Michel ; Kannan, P}, year={2016} }
@article{White_Zahay_Thorbjørnsen_Shavitt_2008, title={Getting too personal: Reactance to highly personalized email solicitations}, volume={19}, DOI={10.1007/s11002-007-9027-9}, number={1}, journal={Marketing Letters}, author={White, Tiffany Barnett and Zahay, Debra L. and Thorbjørnsen, Helge and Shavitt, Sharon}, year={2008}, month={Mar}, pages={39–50} }
@article{Wolters, P T J_2018, title={THE CONTROL BY AND RIGHTS OF THE DATA SUBJECT UNDER THE GDPR}, volume={22}, url={https://bibsys-almaprimo.hosted.exlibrisgroup.com/primo_library/libweb/action/display.do?tabs=viewOnlineTab&ct=display&fn=search&doc=TN_proquest2071526255&indx=1&recIds=TN_proquest2071526255&recIdxs=0&elementId=0&renderMode=poppedOut&displayMode=full&frbrVersion=&frbg=&&dscnt=0&scp.scps=scope%3A%28BI%29%2Cprimo_central_multiple_fe&tb=t&mode=Basic&vid=BI&srt=rank&tab=default_tab&dum=true&vl(freeText0)=The%20Control%20by%20and%20Rights%20of%20the%20Data%20Subject%20Under%20the%20GDPR&dstmp=1537981419057}, number={1}, journal={Journal of Internet LawJournal of Internet Law}, author={Wolters, P T J}, year={2018}, pages={1–18} }
@book{Zeithaml_Bitner_2003, title={Services Marketing: Integrating Customer Focus Across the Firm}, publisher={McGraw-Hill Education; 3rd edition}, author={Zeithaml, V. and Bitner, M.}, year={2003} }
