Brown, Tim. 2008. ‘Design Thinking.’ Harvard Business Review 86 (Issue 6): 84–92. http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=32108052&site=ehost-live.
Brown, Tim, and Barry Katz. n.d. Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. New York: Harper Business.
Brown, Tim, and Roger Martin. 2015. ‘Design for Action.’ Harvard Business Review 93 (Issue 9): 56–13. http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=108820527&site=ehost-live.
Charles C. SnowØystein D. FjeldstadArthur M. Langer. 2017. ‘Designing the Digital Organization’. https://bibsys-almaprimo.hosted.exlibrisgroup.com/primo_library/libweb/action/display.do?tabs=viewOnlineTab&ct=display&fn=search&doc=BRAGE11250%2f2485277&indx=2&recIds=BRAGE11250%2f2485277&recIdxs=1&elementId=1&renderMode=poppedOut&displayMode=full&frbrVersion=&frbg=&&dscnt=0&scp.scps=scope%3A%28BI%29%2Cprimo_central_multiple_fe&tb=t&mode=Basic&vid=BI&srt=rank&tab=default_tab&dum=true&vl(freeText0)=Designing%20the%20digital%20organization&dstmp=1519469706649&gathStatIcon=true.
Edelman, David C., and Marc Singer. 2015. ‘Competing on Customer Journeys: You Have to Create New Value at Every Step’. Harvard Business Review. 2015. https://hbr.org/2015/11/competing-on-customer-journeys.
Elsbach, Kimberly D., and Ileana Stigliani. 2018. ‘Design Thinking and Organizational Culture: A Review and Framework for Future Research’. Journal of Management 44 (6): 2274–2306. https://doi.org/10.1177/0149206317744252.
Floyd, Kristopher, Ryan Freling, Saad Alhoqail, Hyun Young Cho, and Traci Freling. 2014. ‘How Online Product Reviews Affect Retail Sales: A Meta-Analysis’. Journal of Retailing 90 (2): 217–32. https://search-proquest-com.ezproxy.library.bi.no/business/docview/1622581249?rfr_id=info%3Axri%2Fsid%3Aprimo.
Fulgoni, Gian M. 2016. ‘Fraud in Digital Advertising: A Multibillion-Dollar Black Hole How Marketers Can Minimize Losses Caused by Bogus Web Traffic’ 56 (2): 123–25. https://www.researchgate.net/publication/303560030_Fraud_in_Digital_Advertising_A_Multibillion-Dollar_Black_Hole_How_Marketers_Can_Minimize_Losses_Caused_by_Bogus_Web_Traffic.
Garud, Raghu, Sanjay Jain, and Philipp Tuertscher. 2008. ‘Incomplete by Design and Designing for Incompleteness’. Organization Studies 29 (3): 351–71. https://doi.org/10.1177/0170840607088018.
Goddard, Michelle. 2017. ‘The EU General Data Protection Regulation (GDPR): European Regulation That Has a Global Impact’. International Journal of Market Research 59 (6): 703–5. https://doi.org/10.2501/IJMR-2017-050.
Hinz, Oliver, Bernd Skiera, Christian Barrot, and Jan U Becker. 2011. ‘Seeding Strategies for Viral Marketing: An Empirical Comparison’. Journal of Marketing 75 (6): 55–71. https://doi.org/10.1509/jm.10.0088.
Iskander, Natasha. 2018. ‘Design Thinking Is Fundamentally Conservative and Preserves the Status Quo’. 2018. https://hbr.org/2018/09/design-thinking-is-fundamentally-conservative-and-preserves-the-status-quo.
Jaworski, Bernard J., and Ajay K. Kohli. 1993. ‘Market Orientation: Antecedents and Consequences’. Journal of Marketing 57 (3). https://doi.org/10.2307/1251854.
Johnson, Michael D., and Fred Selnes. 2004. ‘Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships’. Journal of Marketing 68 (2): 1–17. https://doi.org/10.1509/jmkg.68.2.1.27786.
Keller, Kevin Lane, Brian Sternthal, and Alice Tybout. 2002. ‘Three Questions You Need to Ask About Your Brand.’ Harvard Business Review 80 (Issue 9): 80–86. http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=7269414&site=ehost-live.
Kelley, Tom, and David Kelley. 2012. ‘Reclaim Your Creative Confidence.’ Harvard Business Review 90 (Issue 12): 115–18. http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=83467005&site=ehost-live.
Kim, Jiyeon, and Sandra Forsythe. 2008. ‘Sensory Enabling Technology Acceptance Model (SE-TAM): A Multiple-Group Structural Model Comparison’. Psychology and Marketing 25 (9): 901–22. https://doi.org/10.1002/mar.20245.
Larsen, Kai R. 2018. Automated Machine Learning for Business. New Jersey: Pearson Education (US).
Liedtka, Jeanne. 2015. ‘Perspective: Linking Design Thinking with Innovation Outcomes through Cognitive Bias Reduction.’ Journal of Product Innovation Management 32 (Issue 6): 925–38. https://doi.org/10.1111/jpim.12163.
LIEDTKA, JEANNE. 2018. ‘Why Design Thinking Works.’ Harvard Business Review 96 (5): 72–79. http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=131356794&site=ehost-live.
Liu, Yuping. 2007. ‘The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty’. Journal of Marketing 71 (4): 19–35. https://doi.org/10.1509/jmkg.71.4.19.
Martin, Roger. 2010. ‘The Age of Customer Capitalism.’ Harvard Business Review 88 (Issue 1/2): 58–65. http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=47193423&site=ehost-live.
Müller-Stewens, Jessica ; Schlager, Tobias ; Häubl, Gerald ; Herrmann, Andreas. 2017. ‘Gamified Information Presentation and Consumer Adoption of Product Innovations’. Journal of MarketingJournal of Marketing 81 (2). https://bibsys-almaprimo.hosted.exlibrisgroup.com/primo_library/libweb/action/display.do?tabs=viewOnlineTab&ct=display&fn=search&doc=TN_proquest1876431018&indx=1&recIds=TN_proquest1876431018&recIdxs=0&elementId=0&renderMode=poppedOut&displayMode=full&frbrVersion=&frbg=&&dscnt=0&scp.scps=scope%3A%28BI%29%2Cprimo_central_multiple_fe&tb=t&mode=Basic&vid=BI&srt=rank&tab=default_tab&dum=true&vl(freeText0)=Gamified%20Information%20Presentation%20and%20Consumer%20Adoption%20of%20Product%20Innovations&dstmp=1537982678031.
Rigby, Darrell K., Frederic F. Reichheld, and Phil Schefter. 2002. ‘Avoid the Four Perils of CRM.’ Harvard Business Review 80 (Issue 2): 101–9. http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=6026539&site=ehost-live.
Rijsdijk, Serge A., Erik Jan Hultink, and Adamantios Diamantopoulos. 2007. ‘Product Intelligence: Its Conceptualization, Measurement and Impact on Consumer Satisfaction’. Journal of the Academy of Marketing Science 35 (3): 340–56. https://doi.org/10.1007/s11747-007-0040-6.
Schmiedgen, Jan, Holger Rhinow, Eva Köppen, and Christoph Meinel. 2015. ‘Parts without a Whole? : The Current State of Design Thinking Practice in Organizations’. Hasso-Plattner-Institut für Softwaresystemtechnik an der Universität Potsdam. https://publishup.uni-potsdam.de/opus4-ubp/frontdoor/deliver/index/docId/7996/file/tbhpi97.pdf.
Schneider, Jonny. 2017. Understanding Design Thinking, Lean, and Agile. Sebastopol CA: O’Reilly Media.
Shocker, Allan D., Moshe Ben-Akiva, Bruno Boccara, and Prakash Nedungadi. 1991. ‘Consideration Set Influences on Consumer Decision-Making and Choice: Issues, Models, and Suggestions’. Marketing Letters 2 (3): 181–97. https://doi.org/10.1007/BF02404071.
Simon, Herbert A. n.d. ‘Social Planning: Designing the Evolving Artifact’. In The Sciences of the Artificial, 3rd ed, 139–67. Cambridge, Mass: MIT Press.
———. n.d. ‘The Science of Design: Creating the Artificial’. In The Sciences of the Artificial, 3rd ed, 111–38. Cambridge, Mass: MIT Press.
———. n.d. The Sciences of the Artificial. 3rd ed. Cambridge, Mass: MIT Press.
Simonson, Itamar. 2005. ‘Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions’. Journal of Marketing 69 (1): 32–45. https://doi.org/10.1509/jmkg.69.1.32.55512.
Sternthal, Brian ; Tybout, Alice. 2002. ‘Three Questions You Need to Ask about Your Brand’. Harvard Business ReviewHarvard Business Review 80 (9): 80–86. https://bibsys-almaprimo.hosted.exlibrisgroup.com/primo_library/libweb/action/display.do?tabs=viewOnlineTab&ct=display&fn=search&doc=TN_proquest227765357&indx=1&recIds=TN_proquest227765357&recIdxs=0&elementId=0&renderMode=poppedOut&displayMode=full&frbrVersion=&frbg=&&dscnt=0&scp.scps=scope%3A%28BI%29%2Cprimo_central_multiple_fe&tb=t&mode=Basic&vid=BI&srt=rank&tab=default_tab&dum=true&vl(freeText0)=Three%20Questions%20You%20Need%20to%20Ask%20About%20Your%20Brand&dstmp=1537982770011.
Stickdorn, Marc, and Marc Stickdorn. 2018. This Is Service Design Doing: Applying Service Design in the Real World : A Practitioner’s Handbook. First edition. Sebastopol, California: O’Reilly Media, Inc.
Wedel, Michel ; Kannan, P. 2016. ‘Marketing Analytics for Data-Rich Environments’. Journal of MarketingJournal of Marketing 80 (6). https://bibsys-almaprimo.hosted.exlibrisgroup.com/primo_library/libweb/action/display.do?tabs=viewOnlineTab&ct=display&fn=search&doc=TN_proquest1840679732&indx=1&recIds=TN_proquest1840679732&recIdxs=0&elementId=0&renderMode=poppedOut&displayMode=full&frbrVersion=&frbg=&&dscnt=0&scp.scps=scope%3A%28BI%29%2Cprimo_central_multiple_fe&tb=t&mode=Basic&vid=BI&srt=rank&tab=default_tab&dum=true&vl(freeText0)=Marketing%20Analytics%20for%20Data-Rich%20Environments&dstmp=1537981190989.
White, Tiffany Barnett, Debra L. Zahay, Helge Thorbjørnsen, and Sharon Shavitt. 2008. ‘Getting Too Personal: Reactance to Highly Personalized Email Solicitations’. Marketing Letters 19 (1): 39–50. https://doi.org/10.1007/s11002-007-9027-9.
Wolters, P T J. 2018. ‘THE CONTROL BY AND RIGHTS OF THE DATA SUBJECT UNDER THE GDPR’. Journal of Internet LawJournal of Internet Law 22 (1): 1–18. https://bibsys-almaprimo.hosted.exlibrisgroup.com/primo_library/libweb/action/display.do?tabs=viewOnlineTab&ct=display&fn=search&doc=TN_proquest2071526255&indx=1&recIds=TN_proquest2071526255&recIdxs=0&elementId=0&renderMode=poppedOut&displayMode=full&frbrVersion=&frbg=&&dscnt=0&scp.scps=scope%3A%28BI%29%2Cprimo_central_multiple_fe&tb=t&mode=Basic&vid=BI&srt=rank&tab=default_tab&dum=true&vl(freeText0)=The%20Control%20by%20and%20Rights%20of%20the%20Data%20Subject%20Under%20the%20GDPR&dstmp=1537981419057.
Zeithaml, V., and M. Bitner. 2003. Services Marketing: Integrating Customer Focus Across the Firm. McGraw-Hill Education; 3rd edition.
