1.
White, T. B., Zahay, D. L., Thorbjørnsen, H. & Shavitt, S. Getting too personal: Reactance to highly personalized email solicitations. Marketing Letters 19, 39–50 (2008).
2.
Jaworski, B. J. & Kohli, A. K. Market Orientation: Antecedents and Consequences. Journal of Marketing 57, (1993).
3.
Martin, R. The Age of Customer Capitalism. Harvard Business Review 88, 58–65 (2010).
4.
Shocker, A. D., Ben-Akiva, M., Boccara, B. & Nedungadi, P. Consideration set influences on consumer decision-making and choice: Issues, models, and suggestions. Marketing Letters 2, 181–197 (1991).
5.
Keller, K. L., Sternthal, B. & Tybout, A. Three Questions You Need to Ask About Your Brand. Harvard Business Review 80, 80–86 (2002).
6.
Sternthal, Brian ; Tybout, Alice. Three questions you need to ask about your brand. Harvard Business ReviewHarvard Business Review 80, 80–86 (2002).
7.
Müller-Stewens, Jessica ; Schlager, Tobias ; Häubl, Gerald ; Herrmann, Andreas. Gamified Information Presentation and Consumer Adoption of Product Innovations. Journal of MarketingJournal of Marketing 81, (2017).
8.
Kim, J. & Forsythe, S. Sensory enabling technology acceptance model (SE-TAM): A multiple-group structural model comparison. Psychology and Marketing 25, 901–922 (2008).
9.
Rijsdijk, S. A., Hultink, E. J. & Diamantopoulos, A. Product intelligence: its conceptualization, measurement and impact on consumer satisfaction. Journal of the Academy of Marketing Science 35, 340–356 (2007).
10.
Rigby, D. K., Reichheld, F. F. & Schefter, P. Avoid the Four Perils of CRM. Harvard Business Review 80, 101–109 (2002).
11.
Liu, Y. The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty. Journal of Marketing 71, 19–35 (2007).
12.
Johnson, M. D. & Selnes, F. Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships. Journal of Marketing 68, 1–17 (2004).
13.
Wolters, P T J. THE CONTROL BY AND RIGHTS OF THE DATA SUBJECT UNDER THE GDPR. Journal of Internet LawJournal of Internet Law 22, 1–18 (2018).
14.
Goddard, M. The EU General Data Protection Regulation (GDPR): European Regulation that has a Global Impact. International Journal of Market Research 59, 703–705 (2017).
15.
Wedel, Michel ; Kannan, P. Marketing Analytics for Data-Rich Environments. Journal of MarketingJournal of Marketing 80, (2016).
16.
Hinz, O., Skiera, B., Barrot, C. & Becker, J. U. Seeding Strategies for Viral Marketing: An Empirical Comparison. Journal of Marketing 75, 55–71 (2011).
17.
Fulgoni, G. M. Fraud in Digital Advertising: A Multibillion-Dollar Black Hole How Marketers Can Minimize Losses Caused by Bogus Web Traffic. 56 (2), 123–125 (2016).
18.
Simonson, I. Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions. Journal of Marketing 69, 32–45 (2005).
19.
Floyd, K., Freling, R., Alhoqail, S., Cho, H. Y. & Freling, T. How Online Product Reviews Affect Retail Sales: A Meta-analysis. Journal of Retailing 90, 217–232 (2014).
20.
Edelman, D. C. & Singer, M. Competing on Customer Journeys: You have to create new value at every step. vol. 88 (12) 88–100 https://hbr.org/2015/11/competing-on-customer-journeys (2015).
21.
Larsen, K. R. Automated Machine Learning for Business. (Pearson Education (US), 2018).
22.
Charles C. SnowØystein D. FjeldstadArthur M. Langer. Designing the digital organization. (2017).
23.
Zeithaml, V. & Bitner, M. Services Marketing: Integrating Customer Focus Across the Firm. (McGraw-Hill Education; 3rd edition, 2003).
24.
Brown, T. Design Thinking. Harvard Business Review 86, 84–92 (2008).
25.
Brown, T. & Katz, B. Change by design: how design thinking transforms organizations and inspires innovation. (Harper Business).
26.
Brown, T. & Martin, R. Design for Action. Harvard Business Review 93, 56–13 (2015).
27.
Elsbach, K. D. & Stigliani, I. Design Thinking and Organizational Culture: A Review and Framework for Future Research. Journal of Management 44, 2274–2306 (2018).
28.
Iskander, N. Design Thinking Is Fundamentally Conservative and Preserves the Status Quo. https://hbr.org/2018/09/design-thinking-is-fundamentally-conservative-and-preserves-the-status-quo (2018).
29.
Kelley, T. & Kelley, D. Reclaim Your Creative Confidence. Harvard Business Review 90, 115–118 (2012).
30.
Liedtka, J. Perspective: Linking Design Thinking with Innovation Outcomes through Cognitive Bias Reduction. Journal of Product Innovation Management 32, 925–938 (2015).
31.
LIEDTKA, J. Why Design Thinking Works. Harvard Business Review 96, 72–79 (2018).
32.
Simon, H. A. The Science of Design: Creating the Artificial. in The sciences of the artificial 111–138 (MIT Press).
33.
Simon, H. A. Social Planning: Designing the Evolving Artifact. in The sciences of the artificial 139–167 (MIT Press).
34.
Garud, R., Jain, S. & Tuertscher, P. Incomplete by Design and Designing for Incompleteness. Organization Studies 29, 351–371 (2008).
35.
Schmiedgen, J., Rhinow, H., Köppen, E. & Meinel, C. Parts without a whole? : the current state of Design Thinking practice in organizations. vol. Technische Berichte nr. 97 (2015).
36.
Schneider, J. Understanding Design Thinking, Lean, and Agile. (O’Reilly Media, 2017).
37.
Simon, H. A. The sciences of the artificial. (MIT Press).
38.
Stickdorn, M. & Stickdorn, M. This is service design doing: applying service design in the real world : a practitioner’s handbook. (O’Reilly Media, Inc, 2018).
