Bibliography for GRA 8231 Developing and Managing Digital Organizations (2018/2019) BETA

Brown, Tim. 2008. ‘Design Thinking.’ Harvard Business Review 86(Issue 6):84–92.

Brown, Tim, and Barry Katz. n.d. Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. New York: Harper Business.

Brown, Tim, and Roger Martin. 2015. ‘Design for Action.’ Harvard Business Review 93(Issue 9):56–13.

Charles C. SnowØystein D. FjeldstadArthur M. Langer. 2017. ‘Designing the Digital Organization’.

Edelman, David C., and Marc Singer. 2015. ‘Competing on Customer Journeys: You Have to Create New Value at Every Step’. 88 (12):88–100. Retrieved (https://hbr.org/2015/11/competing-on-customer-journeys).

Elsbach, Kimberly D., and Ileana Stigliani. 2018. ‘Design Thinking and Organizational Culture: A Review and Framework for Future Research’. Journal of Management 44(6):2274–2306. doi: 10.1177/0149206317744252.

Floyd, Kristopher, Ryan Freling, Saad Alhoqail, Hyun Young Cho, and Traci Freling. 2014. ‘How Online Product Reviews Affect Retail Sales: A Meta-Analysis’. Journal of Retailing 90(2):217–32.

Fulgoni, Gian M. 2016. ‘Fraud in Digital Advertising: A Multibillion-Dollar Black Hole How Marketers Can Minimize Losses Caused by Bogus Web Traffic’. 56 (2):123–25.

Garud, Raghu, Sanjay Jain, and Philipp Tuertscher. 2008. ‘Incomplete by Design and Designing for Incompleteness’. Organization Studies 29(3):351–71. doi: 10.1177/0170840607088018.

Goddard, Michelle. 2017. ‘The EU General Data Protection Regulation (GDPR): European Regulation That Has a Global Impact’. International Journal of Market Research 59(6):703–5. doi: 10.2501/IJMR-2017-050.

Hinz, Oliver, Bernd Skiera, Christian Barrot, and Jan U. Becker. 2011. ‘Seeding Strategies for Viral Marketing: An Empirical Comparison’. Journal of Marketing 75(6):55–71. doi: 10.1509/jm.10.0088.

Iskander, Natasha. 2018. ‘Design Thinking Is Fundamentally Conservative and Preserves the Status Quo’. Retrieved (https://hbr.org/2018/09/design-thinking-is-fundamentally-conservative-and-preserves-the-status-quo).

Jaworski, Bernard J., and Ajay K. Kohli. 1993. ‘Market Orientation: Antecedents and Consequences’. Journal of Marketing 57(3). doi: 10.2307/1251854.

Johnson, Michael D., and Fred Selnes. 2004. ‘Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships’. Journal of Marketing 68(2):1–17. doi: 10.1509/jmkg.68.2.1.27786.

Keller, Kevin Lane, Brian Sternthal, and Alice Tybout. 2002. ‘Three Questions You Need to Ask About Your Brand.’ Harvard Business Review 80(Issue 9):80–86.

Kelley, Tom, and David Kelley. 2012. ‘Reclaim Your Creative Confidence.’ Harvard Business Review 90(Issue 12):115–18.

Kim, Jiyeon, and Sandra Forsythe. 2008. ‘Sensory Enabling Technology Acceptance Model (SE-TAM): A Multiple-Group Structural Model Comparison’. Psychology and Marketing 25(9):901–22. doi: 10.1002/mar.20245.

Larsen, Kai R. 2018. Automated Machine Learning for Business. New Jersey: Pearson Education (US).

Liedtka, Jeanne. 2015. ‘Perspective: Linking Design Thinking with Innovation Outcomes through Cognitive Bias Reduction.’ Journal of Product Innovation Management 32(Issue 6):925–38. doi: 10.1111/jpim.12163.

LIEDTKA, JEANNE. 2018. ‘Why Design Thinking Works.’ Harvard Business Review 96(5):72–79.

Liu, Yuping. 2007. ‘The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty’. Journal of Marketing 71(4):19–35. doi: 10.1509/jmkg.71.4.19.

Martin, Roger. 2010. ‘The Age of Customer Capitalism.’ Harvard Business Review 88(Issue 1/2):58–65.

Müller-Stewens, Jessica ; Schlager, Tobias ; Häubl, Gerald ; Herrmann, Andreas. 2017. ‘Gamified Information Presentation and Consumer Adoption of Product Innovations’. Journal of MarketingJournal of Marketing 81(2).

Rigby, Darrell K., Frederic F. Reichheld, and Phil Schefter. 2002. ‘Avoid the Four Perils of CRM.’ Harvard Business Review 80(Issue 2):101–9.

Rijsdijk, Serge A., Erik Jan Hultink, and Adamantios Diamantopoulos. 2007. ‘Product Intelligence: Its Conceptualization, Measurement and Impact on Consumer Satisfaction’. Journal of the Academy of Marketing Science 35(3):340–56. doi: 10.1007/s11747-007-0040-6.

Schmiedgen, Jan, Holger Rhinow, Eva Köppen, and Christoph Meinel. 2015. ‘Parts without a Whole? : The Current State of Design Thinking Practice in Organizations’. Technische Berichte nr. 97.

Schneider, Jonny. 2017. Understanding Design Thinking, Lean, and Agile. Sebastopol CA: O’Reilly Media.

Shocker, Allan D., Moshe Ben-Akiva, Bruno Boccara, and Prakash Nedungadi. 1991. ‘Consideration Set Influences on Consumer Decision-Making and Choice: Issues, Models, and Suggestions’. Marketing Letters 2(3):181–97. doi: 10.1007/BF02404071.

Simon, Herbert A. n.d.-a. ‘Social Planning: Designing the Evolving Artifact’. Pp. 139–67 in The sciences of the artificial. Cambridge, Mass: MIT Press.

Simon, Herbert A. n.d.-b. ‘The Science of Design: Creating the Artificial’. Pp. 111–38 in The sciences of the artificial. Cambridge, Mass: MIT Press.

Simon, Herbert A. n.d.-c. The Sciences of the Artificial. 3rd ed. Cambridge, Mass: MIT Press.

Simonson, Itamar. 2005. ‘Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions’. Journal of Marketing 69(1):32–45. doi: 10.1509/jmkg.69.1.32.55512.

Sternthal, Brian ; Tybout, Alice. 2002. ‘Three Questions You Need to Ask about Your Brand’. Harvard Business ReviewHarvard Business Review 80(9):80–86.

Stickdorn, Marc, and Marc Stickdorn. 2018. This Is Service Design Doing: Applying Service Design in the Real World : A Practitioner’s Handbook. First edition. Sebastopol, California: O’Reilly Media, Inc.

Wedel, Michel ; Kannan, P. 2016. ‘Marketing Analytics for Data-Rich Environments’. Journal of MarketingJournal of Marketing 80(6).

White, Tiffany Barnett, Debra L. Zahay, Helge Thorbjørnsen, and Sharon Shavitt. 2008. ‘Getting Too Personal: Reactance to Highly Personalized Email Solicitations’. Marketing Letters 19(1):39–50. doi: 10.1007/s11002-007-9027-9.

Wolters, P T J. 2018. ‘THE CONTROL BY AND RIGHTS OF THE DATA SUBJECT UNDER THE GDPR’. Journal of Internet LawJournal of Internet Law 22(1):1–18.

Zeithaml, V., and M. Bitner. 2003. Services Marketing: Integrating Customer Focus Across the Firm. McGraw-Hill Education; 3rd edition.