Bibliography for GRA 6443 Topics in Digital Marketing BETA

1.

Bruce, N.I., Murthi, B.P.S., Rao, R.C.: A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement. Journal of Marketing Research (JMR). 54, 202–218 (2017). https://doi.org/10.1509/jmr.14.0117.

2.

Edelman Marc, D.C.: Competing on Customer Journeys. Harvard Business Review. 93, 88–7 (2015).

3.

Floyd, K., Freling, R., Alhoqail, S., Cho, H.Y., Freling, T.: How Online Product Reviews Affect Retail Sales: A Meta-analysis. Journal of Retailing. 90, 217–232.

4.

Fulgoni, G.M.: Fraud in Digital Advertising: A Multibillion-Dollar Black Hole: How Marketers Can Minimize Losses Caused by Bogus Web Traffic. Journal of Advertising Research. 56, (2016).

5.

Goddard, M.: The EU General Data Protection Regulation (GDPR): European Regulation that has a Global Impact. International Journal of Market Research. 59, 703–705 (2017). https://doi.org/10.2501/IJMR-2017-050.

6.

Hill, S., Provost, F., Volinsky, C.: Network-Based Marketing: Identifying Likely Adopters via Consumer Networks. Statistical Science. 21, (2006).

7.

Hinz, O., Skiera, B., Barrot, C., Becker, J.U.: Seeding Strategies for Viral Marketing: An Empirical Comparison. Journal of Marketing. 75, (2011).

8.

Johnson, M.D., Selnes, F.: Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships. Journal of Marketing. 68, (2004).

9.

Kannan, P.K., Li, H. "Alice”: Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing. 34, 22–45 (2017). https://doi.org/10.1016/j.ijresmar.2016.11.006.

10.

Kanuri, V.K., Chen, Y., Sridhar, S.: Scheduling Content on Social Media: Theory, Evidence, and Application. Journal of Marketing. 82, 89–108 (2018). https://doi.org/10.1177/0022242918805411.

11.

Kim, J., Forsythe, S.: Sensory enabling technology acceptance model (SE-TAM): A multiple-group structural model comparison. Psychology and Marketing. 25, 901–922 (2008). https://doi.org/10.1002/mar.20245.

12.

Verhoef, P.C., Lemon, K.N.: Understanding Customer Experience Throughout the Customer Journey. Journal of Marketing. 80, 69–96 (2016). https://doi.org/10.1509/jm.15.0420.

13.

Lamberton, C., Stephen, A.T.: A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry. Journal of Marketing. 80, 146–172 (2016). https://doi.org/10.1509/jm.15.0415.

14.

Liu-Thompkins, Y., Tam, L.: Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit. Journal of Marketing. 77, 21–36 (2013). https://doi.org/10.1509/jm.11.0508.

15.

Müller-Stewens, J., Schlager, T., Häubl, G., Hermann, A.: Gamified Information Presentation and Consumer Adoption of Product Innovations. Journal of Marketing. 81, 8–24 (2017). https://doi.org/10.1509/jm.15.0396.

16.

Perren, R., Kozinets, R.V.: Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy. Journal of Marketing. 82, 20–36 (2018). https://doi.org/10.1509/jm.14.0250.

17.

Rigby, D.K., Reichheld, F.F., Schefter, P.: Avoid the Four Perils of CRM. Harvard Business Review. 80, 101–109 (2002).

18.

Rijsdijk, S.A., Hultink, E.J., Diamantopoulos, A.: Product intelligence: its conceptualization, measurement and impact on consumer satisfaction. Journal of the Academy of Marketing Science. 35, 340–356 (2007). https://doi.org/10.1007/s11747-007-0040-6.

19.

Simonson, I.: Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions. Journal of Marketing. 69, (2005).

20.

Watson, J., Ghosh, A.P., Trusov, M.: Swayed by the Numbers: The Consequences of Displaying Product Review Attributes. Journal of Marketing. 82, 109–131 (2018). https://doi.org/10.1177/0022242918805468.

21.

Kannan, P.K., Wedel, M.: Marketing Analytics for Data-Rich Environments. Journal of Marketing. 80, 97–121 (2016). https://doi.org/10.1509/jm.15.0413.

22.

White, T.B., Zahay, D.L., Thorbjørnsen, H., Shavitt, S.: Getting too personal: Reactance to highly personalized email solicitations. Marketing Letters. 19, 39–50.

23.

Wolters, P.T.J.: The Control By And Rights of the Data Subject Under the GDPR. Journal of Internet Law. 22, 1–8 (2018).

24.

Yadav, M.S., Pavlou, P.A.: Marketing in Computer-Mediated Environments: Research Synthesis and New Directions. Journal of Marketing. 78, 20–40 (2014). https://doi.org/10.1509/jm.12.0020.