1.
Bruce NI, Murthi BPS, Rao RC. A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement. Journal of Marketing Research (JMR). 2017;54:202-218. doi:10.1509/jmr.14.0117
2.
Edelman Marc DC. Competing on Customer Journeys. Harvard Business Review. 2015;93:88-7. http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=110320330&site=ehost-live
3.
Floyd K, Freling R, Alhoqail S, Cho HY, Freling T. How Online Product Reviews Affect Retail Sales: A Meta-analysis. Journal of Retailing. 90:217-232. https://search-proquest-com.ezproxy.library.bi.no/docview/1622581249?OpenUrlRefId=info:xri/sid:primo&accountid=142923
4.
Fulgoni GM. Fraud in Digital Advertising: A Multibillion-Dollar Black Hole: How Marketers Can Minimize Losses Caused by Bogus Web Traffic. Journal of Advertising Research. 2016;56(2). https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=116361698&site=ehost.live
5.
Goddard M. The EU General Data Protection Regulation (GDPR): European Regulation that has a Global Impact. International Journal of Market Research. 2017;59(6):703-705. doi:10.2501/IJMR-2017-050
6.
Hill S, Provost F, Volinsky C. Network-Based Marketing: Identifying Likely Adopters via Consumer Networks. Statistical Science. 2006;21(2). https://www-jstor-org.ezproxy.library.bi.no/stable/27645754?seq=1#metadata_info_tab_contents
7.
Hinz O, Skiera B, Barrot C, Becker JU. Seeding Strategies for Viral Marketing: An Empirical Comparison. Journal of Marketing. 2011;75(6). https://www-jstor-org.ezproxy.library.bi.no/stable/41406859?seq=1#metadata_info_tab_contents
8.
Johnson MD, Selnes F. Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships. Journal of Marketing. 2004;68(2). https://www-jstor-org.ezproxy.library.bi.no/stable/30161986?seq=1#metadata_info_tab_contents
9.
Kannan PK, Li H "Alice”. Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing. 2017;34(1):22-45. doi:10.1016/j.ijresmar.2016.11.006
10.
Kanuri VK, Chen Y, Sridhar S. Scheduling Content on Social Media: Theory, Evidence, and Application. Journal of Marketing. 2018;82(6):89-108. doi:10.1177/0022242918805411
11.
Kim J, Forsythe S. Sensory enabling technology acceptance model (SE-TAM): A multiple-group structural model comparison. Psychology and Marketing. 2008;25(9):901-922. doi:10.1002/mar.20245
12.
Verhoef PC, Lemon KN. Understanding Customer Experience Throughout the Customer Journey. Journal of Marketing. 2016;80:69-96. doi:10.1509/jm.15.0420
13.
Lamberton C, Stephen AT. A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry. Journal of Marketing. 2016;80:146-172. doi:10.1509/jm.15.0415
14.
Liu-Thompkins Y, Tam L. Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit. Journal of Marketing. 2013;77(Issue 5):21-36. doi:10.1509/jm.11.0508
15.
Müller-Stewens J, Schlager T, Häubl G, Hermann A. Gamified Information Presentation and Consumer Adoption of Product Innovations. Journal of Marketing. 2017;81:8-24. doi:10.1509/jm.15.0396
16.
Perren R, Kozinets RV. Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy. Journal of Marketing. 2018;82:20-36. doi:10.1509/jm.14.0250
17.
Rigby DK, Reichheld FF, Schefter P. Avoid the Four Perils of CRM. Harvard Business Review. 2002;80(Issue 2, p101-109. 7p. 4 Color Photographs):101-109. http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=6026539&site=ehost-live
18.
Rijsdijk SA, Hultink EJ, Diamantopoulos A. Product intelligence: its conceptualization, measurement and impact on consumer satisfaction. Journal of the Academy of Marketing Science. 2007;35(3):340-356. doi:10.1007/s11747-007-0040-6
19.
Simonson I. Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions. Journal of Marketing. 2005;69(1). https://www-jstor-org.ezproxy.library.bi.no/stable/30162031?seq=1#metadata_info_tab_contents
20.
Watson J, Ghosh AP, Trusov M. Swayed by the Numbers: The Consequences of Displaying Product Review Attributes. Journal of Marketing. 2018;82:109-131. doi:10.1177/0022242918805468
21.
Kannan PK, Wedel M. Marketing Analytics for Data-Rich Environments. Journal of Marketing. 2016;80(Issue 6, p97-121. 28p. 3 Illustrations, 3 Diagrams):97-121. doi:10.1509/jm.15.0413
22.
White TB, Zahay DL, Thorbjørnsen H, Shavitt S. Getting too personal: Reactance to highly personalized email solicitations. Marketing Letters. 19:39-50. https://search-proquest-com.ezproxy.library.bi.no/docview/204491633?rfr_id=info%3Axri%2Fsid%3Aprimo
23.
Wolters PTJ. The Control By And Rights of the Data Subject Under the GDPR. Journal of Internet Law. 2018;22(Issue 1):1-8. http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=131103593&site=ehost-live
24.
Yadav MS, Pavlou PA. Marketing in Computer-Mediated Environments: Research Synthesis and New Directions. Journal of Marketing. 2014;78(Issue 1):20-40. doi:10.1509/jm.12.0020