1.
Bruce, N. I., Murthi, B. P. S. & Rao, R. C. A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement. Journal of Marketing Research (JMR) 54, 202–218 (2017).
2.
Edelman Marc, D. C. Competing on Customer Journeys. Harvard Business Review 93, 88–7 (2015).
3.
Floyd, K., Freling, R., Alhoqail, S., Cho, H. Y. & Freling, T. How Online Product Reviews Affect Retail Sales: A Meta-analysis. Journal of Retailing 90, 217–232.
4.
Fulgoni, G. M. Fraud in Digital Advertising: A Multibillion-Dollar Black Hole: How Marketers Can Minimize Losses Caused by Bogus Web Traffic. Journal of Advertising Research 56, (2016).
5.
Goddard, M. The EU General Data Protection Regulation (GDPR): European Regulation that has a Global Impact. International Journal of Market Research 59, 703–705 (2017).
6.
Hill, S., Provost, F. & Volinsky, C. Network-Based Marketing: Identifying Likely Adopters via Consumer Networks. Statistical Science 21, (2006).
7.
Hinz, O., Skiera, B., Barrot, C. & Becker, J. U. Seeding Strategies for Viral Marketing: An Empirical Comparison. Journal of Marketing 75, (2011).
8.
Johnson, M. D. & Selnes, F. Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships. Journal of Marketing 68, (2004).
9.
Kannan, P. K. & Li, H. "Alice”. Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing 34, 22–45 (2017).
10.
Kanuri, V. K., Chen, Y. & Sridhar, S. Scheduling Content on Social Media: Theory, Evidence, and Application. Journal of Marketing 82, 89–108 (2018).
11.
Kim, J. & Forsythe, S. Sensory enabling technology acceptance model (SE-TAM): A multiple-group structural model comparison. Psychology and Marketing 25, 901–922 (2008).
12.
Verhoef, P. C. & Lemon, K. N. Understanding Customer Experience Throughout the Customer Journey. Journal of Marketing 80, 69–96 (2016).
13.
Lamberton, C. & Stephen, A. T. A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry. Journal of Marketing 80, 146–172 (2016).
14.
Liu-Thompkins, Y. & Tam, L. Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit. Journal of Marketing 77, 21–36 (2013).
15.
Müller-Stewens, J., Schlager, T., Häubl, G. & Hermann, A. Gamified Information Presentation and Consumer Adoption of Product Innovations. Journal of Marketing 81, 8–24 (2017).
16.
Perren, R. & Kozinets, R. V. Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy. Journal of Marketing 82, 20–36 (2018).
17.
Rigby, D. K., Reichheld, F. F. & Schefter, P. Avoid the Four Perils of CRM. Harvard Business Review 80, 101–109 (2002).
18.
Rijsdijk, S. A., Hultink, E. J. & Diamantopoulos, A. Product intelligence: its conceptualization, measurement and impact on consumer satisfaction. Journal of the Academy of Marketing Science 35, 340–356 (2007).
19.
Simonson, I. Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions. Journal of Marketing 69, (2005).
20.
Watson, J., Ghosh, A. P. & Trusov, M. Swayed by the Numbers: The Consequences of Displaying Product Review Attributes. Journal of Marketing 82, 109–131 (2018).
21.
Kannan, P. K. & Wedel, M. Marketing Analytics for Data-Rich Environments. Journal of Marketing 80, 97–121 (2016).
22.
White, T. B., Zahay, D. L., Thorbjørnsen, H. & Shavitt, S. Getting too personal: Reactance to highly personalized email solicitations. Marketing Letters 19, 39–50.
23.
Wolters, P. T. J. The Control By And Rights of the Data Subject Under the GDPR. Journal of Internet Law 22, 1–8 (2018).
24.
Yadav, M. S. & Pavlou, P. A. Marketing in Computer-Mediated Environments: Research Synthesis and New Directions. Journal of Marketing 78, 20–40 (2014).