Bibliography for GRA 6443 Topics in Digital Marketing BETA

Bruce, Norris I., B. P. S. Murthi, and Ram C. Rao. 2017. ‘A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement.’ Journal of Marketing Research (JMR) 54:202–18. doi: 10.1509/jmr.14.0117.

Edelman Marc, David C. 2015. ‘Competing on Customer Journeys’. Harvard Business Review 93:88–7.

Floyd, Kristopher, Ryan Freling, Saad Alhoqail, Hyun Young Cho, and Traci Freling. n.d. ‘How Online Product Reviews Affect Retail Sales: A Meta-Analysis’. Journal of Retailing 90:217–32.

Fulgoni, Gian M. 2016. ‘Fraud in Digital Advertising: A Multibillion-Dollar Black Hole: How Marketers Can Minimize Losses Caused by Bogus Web Traffic’. Journal of Advertising Research 56(2).

Goddard, Michelle. 2017. ‘The EU General Data Protection Regulation (GDPR): European Regulation That Has a Global Impact’. International Journal of Market Research 59(6):703–5. doi: 10.2501/IJMR-2017-050.

Hill, Shawndra, Foster Provost, and Chris Volinsky. 2006. ‘Network-Based Marketing: Identifying Likely Adopters via Consumer Networks’. Statistical Science 21(2).

Hinz, Oliver, Bernd Skiera, Christian Barrot, and Jan U. Becker. 2011. ‘Seeding Strategies for Viral Marketing: An Empirical Comparison’. Journal of Marketing 75(6).

Johnson, Michael D., and Fred Selnes. 2004. ‘Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships’. Journal of Marketing 68(2).

Kannan, P. K., and Hongshuang "Alice” Li. 2017. ‘Digital Marketing: A Framework, Review and Research Agenda’. International Journal of Research in Marketing 34(1):22–45. doi: 10.1016/j.ijresmar.2016.11.006.

Kannan, P. K., and Michel Wedel. 2016. ‘Marketing Analytics for Data-Rich Environments’. Journal of Marketing 80(Issue 6, p97-121. 28p. 3 Illustrations, 3 Diagrams):97–121. doi: 10.1509/jm.15.0413.

Kanuri, Vamsi K., Yixing Chen, and Shrihari Sridhar. 2018. ‘Scheduling Content on Social Media: Theory, Evidence, and Application’. Journal of Marketing 82(6):89–108. doi: 10.1177/0022242918805411.

Kim, Jiyeon, and Sandra Forsythe. 2008. ‘Sensory Enabling Technology Acceptance Model (SE-TAM): A Multiple-Group Structural Model Comparison’. Psychology and Marketing 25(9):901–22. doi: 10.1002/mar.20245.

Lamberton, Cait, and Andrew T. Stephen. 2016. ‘A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry.’ Journal of Marketing 80:146–72. doi: 10.1509/jm.15.0415.

Liu-Thompkins, Yuping, and Leona Tam. 2013. ‘Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit’. Journal of Marketing 77(Issue 5):21–36. doi: 10.1509/jm.11.0508.

Müller-Stewens, Jessica, Tobias Schlager, Gerald Häubl, and Andreas Hermann. 2017. ‘Gamified Information Presentation and Consumer Adoption of Product Innovations.’ Journal of Marketing 81:8–24. doi: 10.1509/jm.15.0396.

Perren, Rebeca, and Robert V. Kozinets. 2018. ‘Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy.’ Journal of Marketing 82:20–36. doi: 10.1509/jm.14.0250.

Rigby, Darrell K., Frederick F. Reichheld, and Phil Schefter. 2002. ‘Avoid the Four Perils of CRM’. Harvard Business Review 80(Issue 2, p101-109. 7p. 4 Color Photographs):101–9.

Rijsdijk, Serge A., Erik Jan Hultink, and Adamantios Diamantopoulos. 2007. ‘Product Intelligence: Its Conceptualization, Measurement and Impact on Consumer Satisfaction’. Journal of the Academy of Marketing Science 35(3):340–56. doi: 10.1007/s11747-007-0040-6.

Simonson, Itamar. 2005. ‘Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions’. Journal of Marketing 69(1).

Verhoef, Peter C., and Katherine N. Lemon. 2016. ‘Understanding Customer Experience Throughout the Customer Journey.’ Journal of Marketing 80:69–96. doi: 10.1509/jm.15.0420.

Watson, Jared, Anastasiya P. Ghosh, and Michael Trusov. 2018. ‘Swayed by the Numbers: The Consequences of Displaying Product Review Attributes.’ Journal of Marketing 82:109–31. doi: 10.1177/0022242918805468.

White, Tiffany Barnett, Debra L. Zahay, Helge Thorbjørnsen, and Sharon Shavitt. n.d. ‘Getting Too Personal: Reactance to Highly Personalized Email Solicitations’. Marketing Letters 19:39–50.

Wolters, P. T. J. 2018. ‘The Control By And Rights of the Data Subject Under the GDPR’. Journal of Internet Law 22(Issue 1):1–8.

Yadav, Manjit S., and Paul A. Pavlou. 2014. ‘Marketing in Computer-Mediated Environments: Research Synthesis and New Directions.’ Journal of Marketing 78(Issue 1):20–40. doi: 10.1509/jm.12.0020.