Bibliography for GRA 6443 Topics in Digital Marketing BETA

Bruce, N.I., Murthi, B.P.S. and Rao, R.C. (2017) ‘A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement.’, Journal of Marketing Research (JMR), 54, pp. 202–218. Available at: https://doi.org/10.1509/jmr.14.0117.

Edelman Marc, D.C. (2015) ‘Competing on Customer Journeys’, Harvard Business Review, 93, pp. 88–7. Available at: http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=110320330&site=ehost-live.

Floyd, K. et al. (no date) ‘How Online Product Reviews Affect Retail Sales: A Meta-analysis’, Journal of Retailing, 90, pp. 217–232. Available at: https://search-proquest-com.ezproxy.library.bi.no/docview/1622581249?OpenUrlRefId=info:xri/sid:primo&accountid=142923.

Fulgoni, G.M. (2016) ‘Fraud in Digital Advertising: A Multibillion-Dollar Black Hole: How Marketers Can Minimize Losses Caused by Bogus Web Traffic’, Journal of Advertising Research, 56(2). Available at: https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=116361698&site=ehost.live.

Goddard, M. (2017) ‘The EU General Data Protection Regulation (GDPR): European Regulation that has a Global Impact’, International Journal of Market Research, 59(6), pp. 703–705. Available at: https://doi.org/10.2501/IJMR-2017-050.

Hill, S., Provost, F. and Volinsky, C. (2006) ‘Network-Based Marketing: Identifying Likely Adopters via Consumer Networks’, Statistical Science, 21(2). Available at: https://www-jstor-org.ezproxy.library.bi.no/stable/27645754?seq=1#metadata_info_tab_contents.

Hinz, O. et al. (2011) ‘Seeding Strategies for Viral Marketing: An Empirical Comparison’, Journal of Marketing, 75(6). Available at: https://www-jstor-org.ezproxy.library.bi.no/stable/41406859?seq=1#metadata_info_tab_contents.

Johnson, M.D. and Selnes, F. (2004) ‘Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships’, Journal of Marketing, 68(2). Available at: https://www-jstor-org.ezproxy.library.bi.no/stable/30161986?seq=1#metadata_info_tab_contents.

Kannan, P.K. and Li, H. "Alice” (2017) ‘Digital marketing: A framework, review and research agenda’, International Journal of Research in Marketing, 34(1), pp. 22–45. Available at: https://doi.org/10.1016/j.ijresmar.2016.11.006.

Kannan, P.K. and Wedel, M. (2016) ‘Marketing Analytics for Data-Rich Environments’, Journal of Marketing, 80(Issue 6, p97-121. 28p. 3 Illustrations, 3 Diagrams), pp. 97–121. Available at: https://doi.org/10.1509/jm.15.0413.

Kanuri, V.K., Chen, Y. and Sridhar, S. (2018) ‘Scheduling Content on Social Media: Theory, Evidence, and Application’, Journal of Marketing, 82(6), pp. 89–108. Available at: https://doi.org/10.1177/0022242918805411.

Kim, J. and Forsythe, S. (2008) ‘Sensory enabling technology acceptance model (SE-TAM): A multiple-group structural model comparison’, Psychology and Marketing, 25(9), pp. 901–922. Available at: https://doi.org/10.1002/mar.20245.

Lamberton, C. and Stephen, A.T. (2016) ‘A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry.’, Journal of Marketing, 80, pp. 146–172. Available at: https://doi.org/10.1509/jm.15.0415.

Liu-Thompkins, Y. and Tam, L. (2013) ‘Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit’, Journal of Marketing, 77(Issue 5), pp. 21–36. Available at: https://doi.org/10.1509/jm.11.0508.

Müller-Stewens, J. et al. (2017) ‘Gamified Information Presentation and Consumer Adoption of Product Innovations.’, Journal of Marketing, 81, pp. 8–24. Available at: https://doi.org/10.1509/jm.15.0396.

Perren, R. and Kozinets, R.V. (2018) ‘Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy.’, Journal of Marketing, 82, pp. 20–36. Available at: https://doi.org/10.1509/jm.14.0250.

Rigby, D.K., Reichheld, F.F. and Schefter, P. (2002) ‘Avoid the Four Perils of CRM’, Harvard Business Review, 80(Issue 2, p101-109. 7p. 4 Color Photographs), pp. 101–109. Available at: http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=6026539&site=ehost-live.

Rijsdijk, S.A., Hultink, E.J. and Diamantopoulos, A. (2007) ‘Product intelligence: its conceptualization, measurement and impact on consumer satisfaction’, Journal of the Academy of Marketing Science, 35(3), pp. 340–356. Available at: https://doi.org/10.1007/s11747-007-0040-6.

Simonson, I. (2005) ‘Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions’, Journal of Marketing, 69(1). Available at: https://www-jstor-org.ezproxy.library.bi.no/stable/30162031?seq=1#metadata_info_tab_contents.

Verhoef, P.C. and Lemon, K.N. (2016) ‘Understanding Customer Experience Throughout the Customer Journey.’, Journal of Marketing, 80, pp. 69–96. Available at: https://doi.org/10.1509/jm.15.0420.

Watson, J., Ghosh, A.P. and Trusov, M. (2018) ‘Swayed by the Numbers: The Consequences of Displaying Product Review Attributes.’, Journal of Marketing, 82, pp. 109–131. Available at: https://doi.org/10.1177/0022242918805468.

White, T.B. et al. (no date) ‘Getting too personal: Reactance to highly personalized email solicitations’, Marketing Letters, 19, pp. 39–50. Available at: https://search-proquest-com.ezproxy.library.bi.no/docview/204491633?rfr_id=info%3Axri%2Fsid%3Aprimo.

Wolters, P.T.J. (2018) ‘The Control By And Rights of the Data Subject Under the GDPR’, Journal of Internet Law, 22(Issue 1), pp. 1–8. Available at: http://search.ebscohost.com.ezproxy.library.bi.no/login.aspx?direct=true&db=bth&AN=131103593&site=ehost-live.

Yadav, M.S. and Pavlou, P.A. (2014) ‘Marketing in Computer-Mediated Environments: Research Synthesis and New Directions.’, Journal of Marketing, 78(Issue 1), pp. 20–40. Available at: https://doi.org/10.1509/jm.12.0020.