Bibliography for EXC 3415 Marketing Management BETA
1.Kotler P, Armstrong G. Principles of marketing [Internet]. 17th edition. Upper Saddle River: Pearson; 2017. Available from: https://www.dawsonera.com/abstract/9781292220239
1.Kotler P, Armstrong G. Principles of marketing [Internet]. 17th edition. Upper Saddle River: Pearson; 2017. Available from: https://www.dawsonera.com/abstract/9781292220239