Bibliography for EXC 3415 Marketing Management BETA
Kotler, P., & Armstrong, G. (2017). Principles of marketing (17th edition). Pearson. https://www.dawsonera.com/abstract/9781292220239
Kotler, P., & Armstrong, G. (2017). Principles of marketing (17th edition). Pearson. https://www.dawsonera.com/abstract/9781292220239