Bibliography for EXC 3415 Marketing Management BETA
1.Kotler P, Armstrong G. Principles of Marketing. 17th edition. Pearson; 2017. https://www.dawsonera.com/abstract/9781292220239
1.Kotler P, Armstrong G. Principles of Marketing. 17th edition. Pearson; 2017. https://www.dawsonera.com/abstract/9781292220239