Bibliography for EXC 3415 Marketing Management BETA
1Kotler P, Armstrong G. Principles of marketing. 17th edition. Upper Saddle River: : Pearson 2017. https://www.dawsonera.com/abstract/9781292220239
Reading Lists
1Kotler P, Armstrong G. Principles of marketing. 17th edition. Upper Saddle River: : Pearson 2017. https://www.dawsonera.com/abstract/9781292220239
