Bibliography for VHL 3404 Introduksjon til Retail Management BETA

‘AV 3: Retailing in 2020’ (9AD). Available at: https://www.youtube.com/watch?v=ewyTGmAIGgo.

Blázquez, M. (2014) ‘Art 6: Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience’, International Journal of Electronic Commerce, 18(4), pp. 97–116. Available at: http://web.b.ebscohost.com.ezproxy.library.bi.no/ehost/detail/detail?vid=0&sid=4d94a8a5-7c05-42da-9603-00c2fe61e90e%40sessionmgr104&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=96563672&db=bth.

Brynjolfsson, ErikHu, Yu JeffreyRahman, Mohammad S (no date) ‘Art 9: Competing in the Age of Omnichannel Retailing’, MIT Sloan Management Review, 54(4), pp. 23–29. Available at: https://search-proquest-com.ezproxy.library.bi.no/docview/1399095562?accountid=142923.

Foros, Ø., Kind, H.J. and Steen, F. (2017) ‘Art 11: Individuelle priser i dagligvaremarkedet’, (4), pp. 44–49. Available at: http://www.magma.no/individuelle-priser-i-dagligvaremarkedet.

Fredriksen, J.I. and Sørebø, Ø. (2017) ‘Art 10: Omnikanal varehandel’, (4), pp. 59–78. Available at: http://www.magma.no/omnikanal-varehandel.

Fulgoni, G.M. and Lipsman, A. (2016) ‘Art 2: The Future of Retail Is Mobile: How Mobile Marketing Dynamics Are Shaping the Future of Retail’, Journal of Advertising Research, 56(4), pp. 346–351. Available at: http://web.a.ebscohost.com.ezproxy.library.bi.no/ehost/detail/detail?vid=0&sid=1a9503d6-b5ee-43f0-a90f-0cd6033ce39e%40sessionmgr4006&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=120221703&db=bth.

Grewal, D., Roggeveen, A.L., Sisodia, R., et al. (2017) ‘Art 5: Enhancing Customer Engagement Through Consciousness’, Journal of Retailing, 93(1), pp. 55–64. Available at: https://doi.org/10.1016/j.jretai.2016.12.001.

Grewal, D., Roggeveen, A.L., Runyan, R.C., et al. (2017) ‘Art 12: Retailing in today’s world: Multiple channels and other strategic decisions affecting firm performance’, Journal of Retailing and Consumer Services, 34, pp. 261–263. Available at: https://doi.org/10.1016/j.jretconser.2016.01.007.

Grewal, D., Roggeveen, A.L. and Nordfält, J. (2017) ‘Art 1: The Future of Retailing’, Journal of Retailing, 93(1), pp. 1–6. Available at: https://search-proquest-com.ezproxy.library.bi.no/business/docview/1881417820?rfr_id=info%3Axri%2Fsid%3Aprimo.

Herring, L., Moulton, J. and Toriello, M. (no date) WEB 6: The future of grocery - in store and online. McKinsey & Company. Available at: http://www.mckinsey.com/industries/retail/our-insights/the-future-of-grocery-in-store-and-online.

Hillesland, J. (2013) Fundamentals of retailing and shopper marketing. Harlow: Pearson.

Inman, J.J. and Nikolova, H. (2017) ‘Art 8: Shopper-Facing Retail Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns’, Journal of Retailing, 93(1), pp. 7–28. Available at: https://doi.org/10.1016/j.jretai.2016.12.006.

Institutt for bransjeanalyser (no date) Detaljhandelsboken. Lysaker: Andhøy.

Kline, D.B. (2017) WEB 7: Study: Generation Z shoppers prefer physical retail stores to online shopping. Available at: http://www.businessinsider.com/study-generation-z-shoppers-prefer-physical-retail-stores-to-online-shopping-2017-1?r=US&IR=T&IR=T.

Levy, M., Weitz, B.A. and Grewal, D. (no date) Retailing management. 9th ed., International ed. New York: McGraw-Hill Education.

Line Lervik-OlsenAnders GustafssonPål R. SilsethBengt G. Lorentzen (2015) ‘Art 7: Bør vi involvere kundene?’, (4), pp. 52–60. Available at: http://www.magma.no/bor-vi-involvere-kundene.

‘Markedsføring på fem minutter’ (31AD). Available at: https://www.youtube.com/watch?v=70MuP8_z16s.

‘Markedsføring virkemidler’ (21AD). Available at: https://www.youtube.com/watch?v=iHdgZ46C9FQ.

Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1985) ‘Art 3: A Conceptual Model of Service Quality and Its Implications for Future Research’, Journal of Marketing, 49(4). Available at: https://doi.org/10.2307/1251430.

Paul, A.K. and Hogan, S.K. (2015) WEB 2: On the couch : Understanding consumer shopping behavior. Available at: https://www2.deloitte.com/content/dam/insights/us/articles/understanding-consumer-behavior-shopping-trends/DUP-1302_On-the-couch_vFINAL_9.10.pdf.

Re:Media Mediebyrå (2019) WEB 5: Dette må du vite om digital handel. Kampanje. Available at: https://kampanje.com/byraguiden/byraer/remedia/cases/dette-ma-du-vite-om-digital-handel/.

Roll, M. (no date) WEB 4: Retail Branding In The New Digital Age. Available at: https://martinroll.com/resources/articles/marketing/retail-branding-in-the-new-digital-age/.

Sheehan, A. (no date) WEB 3: 8 Ways to Incorporate Brand Identity Into Your Retail Store. Available at: https://www.shopify.com/retail/8-ways-to-bring-brand-identity-to-life-in-your-retail-store.

Shostack, G.L. (1977) ‘Art 13: Breaking Free from Product Marketing’, Journal of Marketing, 41(2). Available at: https://doi.org/10.2307/1250637.

Sorensen, H. (no date) ‘DOK 1: The three shopping currencies’. Available at: http://shopperscientist.com/resources/sorensen-journal-publications/3-Currencies-2nd-Edition-Proof.pdf.

Ström, R., Vendel, M. and Bredican, J. (2014) ‘Art 14: Mobile marketing: A literature review on its value for consumers and retailers’, Journal of Retailing and Consumer Services, 21(6), pp. 1001–1012. Available at: https://doi.org/10.1016/j.jretconser.2013.12.003.

Tyre, B. (2017) WEB 1: What you need to know to get results from ecommerce, social media and more, Retail Marketing 101 Gifts & Dec. Available at: http://www.giftsanddec.com/article/540097-retail-marketing-101.

Usha Ramanathan; ; Nachiappan Subramanian; ; Guy Parrott; (2017) ‘Art 4: Role of social media in retail network operations and marketing to enhance customer satisfaction’, International Journal of Operations & Production Management, 37(1). Available at: http://www.emeraldinsight.com.ezproxy.library.bi.no/doi/full/10.1108/IJOPM-03-2015-0153.

WEB 8: Is the Retail Industry Catching Up with Changing Trends? (2016). Available at: https://www.zacks.com/commentary/87001/is-the-retail-industry-catching-up-with-changing-trends.

WEB 9: Retail Trends and Predictions 2017 : 12 Retail trends and predictions to watch for (no date). Vend. Available at: https://www.vendhq.com/uk/university/retail-trends-and-predictions-2017.

WEB 10: 5 Trends That Will Change Online Retail in 2017 - IMRG (no date). Available at: https://www.imrg.org/blog/5-trends-that-will-change-online-retail-in-2017/.