[1]
Blázquez, M. 2014. Art 6: Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience. International Journal of Electronic Commerce. 18, 4 (Jul. 2014), 97–116.
[2]
Brynjolfsson, ErikHu, Yu JeffreyRahman, Mohammad S Art 9: Competing in the Age of Omnichannel Retailing. MIT Sloan Management Review. 54, 4, 23–29.
[3]
Foros, Ø. et al. 2017. Art 11: Individuelle priser i dagligvaremarkedet. 4 (2017), 44–49.
[4]
Fredriksen, J.I. and Sørebø, Ø. 2017. Art 10: Omnikanal varehandel. 4 (2017), 59–78.
[5]
Fulgoni, G.M. and Lipsman, A. 2016. Art 2: The Future of Retail Is Mobile: How Mobile Marketing Dynamics Are Shaping the Future of Retail. Journal of Advertising Research. 56, 4 (Dec. 2016), 346–351.
[6]
Grewal, D. et al. 2017. Art 1: The Future of Retailing. Journal of Retailing. 93, 1 (Mar. 2017), 1–6.
[7]
Grewal, D. et al. 2017. Art 5: Enhancing Customer Engagement Through Consciousness. Journal of Retailing. 93, 1 (Mar. 2017), 55–64. DOI:https://doi.org/10.1016/j.jretai.2016.12.001.
[8]
Grewal, D. et al. 2017. Art 12: Retailing in today’s world: Multiple channels and other strategic decisions affecting firm performance. Journal of Retailing and Consumer Services. 34, (Jan. 2017), 261–263. DOI:https://doi.org/10.1016/j.jretconser.2016.01.007.
[9]
Hillesland, J. 2013. Fundamentals of retailing and shopper marketing. Pearson.
[10]
Inman, J.J. and Nikolova, H. 2017. Art 8: Shopper-Facing Retail Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns. Journal of Retailing. 93, 1 (Mar. 2017), 7–28. DOI:https://doi.org/10.1016/j.jretai.2016.12.006.
[11]
Institutt for bransjeanalyser Detaljhandelsboken. Andhøy.
[12]
Levy, M. et al. Retailing management. McGraw-Hill Education.
[13]
Line Lervik-OlsenAnders GustafssonPål R. SilsethBengt G. Lorentzen 2015. Art 7: Bør vi involvere kundene? 4 (2015), 52–60.
[14]
Parasuraman, A. et al. 1985. Art 3: A Conceptual Model of Service Quality and Its Implications for Future Research. Journal of Marketing. 49, 4 (Autumn 1985). DOI:https://doi.org/10.2307/1251430.
[15]
Shostack, G.L. 1977. Art 13: Breaking Free from Product Marketing. Journal of Marketing. 41, 2 (Apr. 1977). DOI:https://doi.org/10.2307/1250637.
[16]
Sorensen, H. DOK 1: The three shopping currencies.
[17]
Ström, R. et al. 2014. Art 14: Mobile marketing: A literature review on its value for consumers and retailers. Journal of Retailing and Consumer Services. 21, 6 (Nov. 2014), 1001–1012. DOI:https://doi.org/10.1016/j.jretconser.2013.12.003.
[18]
Usha Ramanathan; ; Nachiappan Subramanian; ; Guy Parrott; 2017. Art 4: Role of social media in retail network operations and marketing to enhance customer satisfaction. International Journal of Operations & Production Management. 37, 1 (2017).
[19]
WEB 1: What you need to know to get results from ecommerce, social media and more: 2017. http://www.giftsanddec.com/article/540097-retail-marketing-101.
[20]
WEB 2: On the couch : Understanding consumer shopping behavior: 2015. https://www2.deloitte.com/content/dam/insights/us/articles/understanding-consumer-behavior-shopping-trends/DUP-1302_On-the-couch_vFINAL_9.10.pdf.
[21]
WEB 3: 8 Ways to Incorporate Brand Identity Into Your Retail Store: https://www.shopify.com/retail/8-ways-to-bring-brand-identity-to-life-in-your-retail-store.
[22]
WEB 4: Retail Branding In The New Digital Age: https://martinroll.com/resources/articles/marketing/retail-branding-in-the-new-digital-age/.
[23]
WEB 5: Dette må du vite om digital handel: 2019. https://kampanje.com/byraguiden/byraer/remedia/cases/dette-ma-du-vite-om-digital-handel/.
[24]
WEB 6: The future of grocery - in store and online: http://www.mckinsey.com/industries/retail/our-insights/the-future-of-grocery-in-store-and-online.
[25]
WEB 7: Study: Generation Z shoppers prefer physical retail stores to online shopping: 2017. http://www.businessinsider.com/study-generation-z-shoppers-prefer-physical-retail-stores-to-online-shopping-2017-1?r=US&IR=T&IR=T.
[26]
WEB 8: Is the Retail Industry Catching Up with Changing Trends? 2016. https://www.zacks.com/commentary/87001/is-the-retail-industry-catching-up-with-changing-trends.
[27]
WEB 9: Retail Trends and Predictions 2017 : 12 Retail trends and predictions to watch for: https://www.vendhq.com/uk/university/retail-trends-and-predictions-2017.
[28]
WEB 10: 5 Trends That Will Change Online Retail in 2017 - IMRG: https://www.imrg.org/blog/5-trends-that-will-change-online-retail-in-2017/.
[29]
9AD. AV 3: Retailing in 2020.
[30]
31AD. Markedsføring på fem minutter.
[31]
21AD. Markedsføring virkemidler.