@article{Blázquez_2014, title={Art 6: Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience}, volume={18}, url={http://web.b.ebscohost.com.ezproxy.library.bi.no/ehost/detail/detail?vid=0&sid=4d94a8a5-7c05-42da-9603-00c2fe61e90e%40sessionmgr104&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=96563672&db=bth}, number={4}, journal={International Journal of Electronic Commerce}, author={Blázquez, Marta}, year={2014}, month={Jul}, pages={97–116} }
@article{Brynjolfsson, ErikHu, Yu JeffreyRahman, Mohammad S, title={Art 9: Competing in the Age of Omnichannel Retailing}, volume={54}, url={https://search-proquest-com.ezproxy.library.bi.no/docview/1399095562?accountid=142923}, number={4}, journal={MIT Sloan Management Review}, author={Brynjolfsson, ErikHu, Yu JeffreyRahman, Mohammad S}, pages={23–29} }
@article{Foros_Kind_Steen_2017, title={Art 11: Individuelle priser i dagligvaremarkedet}, url={http://www.magma.no/individuelle-priser-i-dagligvaremarkedet}, number={4}, author={Foros, Øystein and Kind, Hans Jarle and Steen, Frode}, year={2017}, pages={44–49} }
@article{Fredriksen_Sørebø_2017, title={Art 10: Omnikanal varehandel}, url={http://www.magma.no/omnikanal-varehandel}, number={4}, author={Fredriksen, Jan Ivar and Sørebø, Øystein}, year={2017}, pages={59–78} }
@article{Fulgoni_Lipsman_2016, title={Art 2: The Future of Retail Is Mobile: How Mobile Marketing Dynamics Are Shaping the Future of Retail}, volume={56}, url={http://web.a.ebscohost.com.ezproxy.library.bi.no/ehost/detail/detail?vid=0&sid=1a9503d6-b5ee-43f0-a90f-0cd6033ce39e%40sessionmgr4006&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=120221703&db=bth}, number={4}, journal={Journal of Advertising Research}, author={Fulgoni, G. M. and Lipsman, A.}, year={2016}, month={Dec}, pages={346–351} }
@article{Grewal_Roggeveen_Nordfält_2017, title={Art 1: The Future of Retailing}, volume={93}, url={https://search-proquest-com.ezproxy.library.bi.no/business/docview/1881417820?rfr_id=info%3Axri%2Fsid%3Aprimo}, number={1}, journal={Journal of Retailing}, author={Grewal, Dhruv and Roggeveen, Anne L. and Nordfält, Jens}, year={2017}, month={Mar}, pages={1–6} }
@article{Grewal_Roggeveen_Runyan_Nordfält_Vazquez Lira_2017, title={Art 12: Retailing in today’s world: Multiple channels and other strategic decisions affecting firm performance}, volume={34}, DOI={10.1016/j.jretconser.2016.01.007}, journal={Journal of Retailing and Consumer Services}, author={Grewal, Dhruv and Roggeveen, Anne L. and Runyan, Rodney C. and Nordfält, Jens and Vazquez Lira, Maria Elena}, year={2017}, month={Jan}, pages={261–263} }
@article{Grewal_Roggeveen_Sisodia_Nordfält_2017, title={Art 5: Enhancing Customer Engagement Through Consciousness}, volume={93}, DOI={10.1016/j.jretai.2016.12.001}, number={1}, journal={Journal of Retailing}, author={Grewal, Dhruv and Roggeveen, Anne L. and Sisodia, Rajendra and Nordfält, Jens}, year={2017}, month={Mar}, pages={55–64} }
@misc{Herring_Moulton_Toriello, title={WEB 6: The future of grocery - in store and online}, url={http://www.mckinsey.com/industries/retail/our-insights/the-future-of-grocery-in-store-and-online}, publisher={McKinsey & Company}, author={Herring, Louise and Moulton, Jessica and Toriello, Monica} }
@book{Hillesland_2013, address={Harlow}, title={Fundamentals of retailing and shopper marketing}, publisher={Pearson}, author={Hillesland, Jan}, year={2013} }
@article{Inman_Nikolova_2017, title={Art 8: Shopper-Facing Retail Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns}, volume={93}, DOI={10.1016/j.jretai.2016.12.006}, number={1}, journal={Journal of Retailing}, author={Inman, J. Jeffrey and Nikolova, Hristina}, year={2017}, month={Mar}, pages={7–28} }
@book{Institutt for bransjeanalyser, address={Lysaker}, title={Detaljhandelsboken}, publisher={Andhøy}, author={Institutt for bransjeanalyser} }
@misc{Kline_2017, title={WEB 7: Study: Generation Z shoppers prefer physical retail stores to online shopping}, url={http://www.businessinsider.com/study-generation-z-shoppers-prefer-physical-retail-stores-to-online-shopping-2017-1?r=US&IR=T&IR=T}, author={Kline, Daniel B.}, year={2017}, month={Jan} }
@book{Levy_Weitz_Grewal, address={New York}, edition={9th ed., International ed}, title={Retailing management}, publisher={McGraw-Hill Education}, author={Levy, Michael and Weitz, Barton A. and Grewal, Dhruv} }
@article{Line Lervik-OlsenAnders GustafssonPål R. SilsethBengt G. Lorentzen_2015, title={Art 7: Bør vi involvere kundene?}, url={http://www.magma.no/bor-vi-involvere-kundene}, number={4}, author={Line Lervik-OlsenAnders GustafssonPål R. SilsethBengt G. Lorentzen}, year={2015}, pages={52–60} }
@article{Parasuraman_Zeithaml_Berry_1985, title={Art 3: A Conceptual Model of Service Quality and Its Implications for Future Research}, volume={49}, DOI={10.2307/1251430}, number={4}, journal={Journal of Marketing}, author={Parasuraman, A. and Zeithaml, Valarie A. and Berry, Leonard L.}, year={1985}, month={Autumn} }
@misc{Paul_Hogan_2015, title={WEB 2: On the couch : Understanding consumer shopping behavior}, url={https://www2.deloitte.com/content/dam/insights/us/articles/understanding-consumer-behavior-shopping-trends/DUP-1302_On-the-couch_vFINAL_9.10.pdf}, author={Paul, Alison Kenney and Hogan, Susan K.}, year={2015}, month={Sep} }
@misc{2019, title={WEB 5: Dette må du vite om digital handel}, url={https://kampanje.com/byraguiden/byraer/remedia/cases/dette-ma-du-vite-om-digital-handel/}, publisher={Kampanje}, author={Re:Media Mediebyrå}, year={2019} }
@misc{Roll, title={WEB 4: Retail Branding In The New Digital Age}, url={https://martinroll.com/resources/articles/marketing/retail-branding-in-the-new-digital-age/}, author={Roll, Martin} }
@misc{Sheehan, title={WEB 3: 8 Ways to Incorporate Brand Identity Into Your Retail Store}, url={https://www.shopify.com/retail/8-ways-to-bring-brand-identity-to-life-in-your-retail-store}, author={Sheehan, Alexandra} }
@article{Shostack_1977, title={Art 13: Breaking Free from Product Marketing}, volume={41}, DOI={10.2307/1250637}, number={2}, journal={Journal of Marketing}, author={Shostack, G. Lynn}, year={1977}, month={Apr} }
@misc{Sorensen, title={DOK 1: The three shopping currencies}, url={http://shopperscientist.com/resources/sorensen-journal-publications/3-Currencies-2nd-Edition-Proof.pdf}, author={Sorensen, Herb} }
@article{Ström_Vendel_Bredican_2014, title={Art 14: Mobile marketing: A literature review on its value for consumers and retailers}, volume={21}, DOI={10.1016/j.jretconser.2013.12.003}, number={6}, journal={Journal of Retailing and Consumer Services}, author={Ström, Roger and Vendel, Martin and Bredican, John}, year={2014}, month={Nov}, pages={1001–1012} }
@misc{Tyre_2017, title={WEB 1: What you need to know to get results from ecommerce, social media and more}, volume={118}, url={http://www.giftsanddec.com/article/540097-retail-marketing-101}, number={1}, journal={Retail Marketing 101 Gifts & Dec}, author={Tyre, Becky}, year={2017} }
@article{Usha Ramanathan; ; Nachiappan Subramanian; ; Guy Parrott;_2017, title={Art 4: Role of social media in retail network operations and marketing to enhance customer satisfaction}, volume={37}, url={http://www.emeraldinsight.com.ezproxy.library.bi.no/doi/full/10.1108/IJOPM-03-2015-0153}, number={1}, journal={International Journal of Operations & Production Management}, publisher={Emerald Publishing LimitedEmerald Publishing LimitedWileyPrentice-HallPearson International EditionPrentice-Hall Inc.Macmillan Press LtdPrentice-Hall InternationalMcGraw-HillSpringerOxford University PressSage Publications}, author={Usha Ramanathan; ; Nachiappan Subramanian; ; Guy Parrott;}, year={2017} }
@misc{AV 3: Retailing in 2020_9AD, url={https://www.youtube.com/watch?v=ewyTGmAIGgo}, year={9AD} }
@misc{Markedsføring virkemidler_21AD, url={https://www.youtube.com/watch?v=iHdgZ46C9FQ}, year={21AD} }
@misc{Markedsføring på fem minutter_31AD, url={https://www.youtube.com/watch?v=70MuP8_z16s}, year={31AD} }
@misc{WEB 8: Is the Retail Industry Catching Up with Changing Trends?_2016, url={https://www.zacks.com/commentary/87001/is-the-retail-industry-catching-up-with-changing-trends}, year={2016}, month={Jul} }
@misc{WEB 9: Retail Trends and Predictions 2017 : 12 Retail trends and predictions to watch for, url={https://www.vendhq.com/uk/university/retail-trends-and-predictions-2017}, publisher={Vend} }
@misc{WEB 10: 5 Trends That Will Change Online Retail in 2017 - IMRG, url={https://www.imrg.org/blog/5-trends-that-will-change-online-retail-in-2017/} }
