Bibliography for EXC 3602 International Marketing BETA

1.

Hollensen, S.: Export modes. In: Global marketing. pp. 347–367. Pearson, Harlow (2014).

2.

Hollensen, S.: Intermediate entry modes. In: Global marketing. pp. 368–397. Pearson, Harlow (2014).

3.

Hollensen, S.: Hierarchical entry modes. In: Global marketing. pp. 398–418. Pearson, Harlow (2014).

4.

Kotabe, M., Mol, M.J., Murray, J.Y.: Global sourcing strategy. In: The SAGE handbook of international marketing. pp. 288–302. Sage, Los Angeles, Calif (2009).

5.

Doole, I., Lowe, R.: International communications. In: International marketing strategy: analysis, development and implementation. pp. 305–343. Cengage Learning, London.

6.

Doole, I., Lowe, R.: Factors affecting international pricing decisions. In: International marketing strategy: analysis, development and implementation. pp. 382–391. Cengage Learning, London.

7.

Doole, I., Lowe, R.: Problems related to international pricing: currency-related problems, risk of non-payments, and administrative problems. In: International marketing strategy: analysis, development and implementation. pp. 404–413. Cengage Learning, London.

8.

Kotabe, M., Helsen, K.: Global marketing research. In: International marketing: international student version. pp. 174–204. Wiley, Singapore (2015).

9.

Kotabe, M., Helsen, K.: Global segmentation and positioning. In: International marketing: international student version. pp. 205–230. Wiley, Singapore (2015).

10.

Kotabe, M., Helsen, K.: Global product policy decisions 1: developing new products for global markets. In: International marketing: international student version. pp. 302–325. Wiley, Singapore (2015).

11.

Kotabe, M., Helsen, K.: Global branding strategies. In: International marketing: international student version. Wiley, Singapore (2015).

12.

Welch, L.S., Petersen, B., Benito, G.R.G.: Introduction to foreign market operation methods. In: Foreign operation methods: theory, analysis, strategy. Edward Elgar, Cheltenham (2007).

13.

Welch, L.S., Petersen, B., Benito, G.R.G.: Theoretical approaches to foreign market operation methods. In: Foreign operation methods: theory, analysis, strategy. pp. 18–50. Edward Elgar, Cheltenham (2007).

14.

Hollensen, S.: International pricing decisions. In: Essentials of global marketing. pp. 352–365. Pearson, Harlow (2012).

15.

Hollensen, S.: Organization and control of the global marketing programme. In: Essentials of global marketing. pp. 467–499. Pearson, Harlow (2012).

16.

Hollensen, S.: Global marketing. Pearson, Harlow (2014).