@inbook{Doole_Lowe, address={London}, edition={5th ed}, title={International communications}, booktitle={International marketing strategy: analysis, development and implementation}, publisher={Cengage Learning}, author={Doole, Isobel and Lowe, Robin}, pages={305–343} }
@inbook{Doole_Lowe, address={London}, edition={5th ed}, title={Factors affecting international pricing decisions}, booktitle={International marketing strategy: analysis, development and implementation}, publisher={Cengage Learning}, author={Doole, Isobel and Lowe, Robin}, pages={382–391} }
@inbook{Doole_Lowe, address={London}, edition={5th ed}, title={Problems related to international pricing: currency-related problems, risk of non-payments, and administrative problems}, booktitle={International marketing strategy: analysis, development and implementation}, publisher={Cengage Learning}, author={Doole, Isobel and Lowe, Robin}, pages={404–413} }
@inbook{Hollensen_2012a, address={Harlow}, edition={2nd ed}, title={International pricing decisions}, url={http://lib.myilibrary.com/Open.aspx?id=399618}, booktitle={Essentials of global marketing}, publisher={Pearson}, author={Hollensen, Sven}, year={2012}, pages={352–365} }
@inbook{Hollensen_2012b, address={Harlow}, edition={2nd ed}, title={Organization and control of the global marketing programme}, url={http://lib.myilibrary.com/Open.aspx?id=399618}, booktitle={Essentials of global marketing}, publisher={Pearson}, author={Hollensen, Sven}, year={2012}, pages={467–499} }
@inbook{Hollensen_2014a, address={Harlow}, edition={6th ed}, title={Export modes}, url={https://www-dawsonera-com.ezproxy.library.bi.no/abstract/9780273773191/startPage/347}, booktitle={Global marketing}, publisher={Pearson}, author={Hollensen, Sven}, year={2014}, pages={347–367} }
@inbook{Hollensen_2014b, address={Harlow}, edition={6th ed}, title={Intermediate entry modes}, url={https://www-dawsonera-com.ezproxy.library.bi.no/abstract/9780273773191}, booktitle={Global marketing}, publisher={Pearson}, author={Hollensen, Sven}, year={2014}, pages={368–397} }
@inbook{Hollensen_2014c, address={Harlow}, edition={6th ed}, title={Hierarchical entry modes}, url={https://www-dawsonera-com.ezproxy.library.bi.no/abstract/9780273773191}, booktitle={Global marketing}, publisher={Pearson}, author={Hollensen, Sven}, year={2014}, pages={398–418} }
@book{Hollensen_2014d, address={Harlow}, edition={6th ed}, title={Global marketing}, url={https://www.dawsonera.com.ezproxy.library.bi.no/abstract/9780273773191}, publisher={Pearson}, author={Hollensen, Svend}, year={2014} }
@inbook{Kotabe_Mol_Murray_2009, address={Los Angeles, Calif}, title={Global sourcing strategy}, booktitle={The SAGE handbook of international marketing}, publisher={Sage}, author={Kotabe, Masaaki and Mol, Michael J. and Murray, J. Y.}, year={2009}, pages={288–302} }
@inbook{Kotabe_Helsen_2015a, address={Singapore}, edition={6th ed}, title={Global marketing research}, booktitle={International marketing: international student version}, publisher={Wiley}, author={Kotabe, Mosaaki and Helsen, Kristiaan}, year={2015}, pages={174–204} }
@inbook{Kotabe_Helsen_2015b, address={Singapore}, edition={6th ed}, title={Global segmentation and positioning}, booktitle={International marketing: international student version}, publisher={Wiley}, author={Kotabe, Mosaaki and Helsen, Kristiaan}, year={2015}, pages={205–230} }
@inbook{Kotabe_Helsen_2015c, address={Singapore}, edition={6th ed}, title={Global product policy decisions 1: developing new products for global markets}, booktitle={International marketing: international student version}, publisher={Wiley}, author={Kotabe, Mosaaki and Helsen, Kristiaan}, year={2015}, pages={302–325} }
@inbook{Kotabe_Helsen_2015d, address={Singapore}, edition={6th ed}, title={Global branding strategies}, booktitle={International marketing: international student version}, publisher={Wiley}, author={Kotabe, Mosaaki and Helsen, Kristiaan}, year={2015} }
@inbook{Welch_Petersen_Benito_2007a, address={Cheltenham}, title={Introduction to foreign market operation methods}, url={http://eu01.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=3585894030002215&institutionId=2215&customerId=2200}, booktitle={Foreign operation methods: theory, analysis, strategy}, publisher={Edward Elgar}, author={Welch, Lawrence S. and Petersen, Bent and Benito, Gabriel R. G.}, year={2007} }
@inbook{Welch_Petersen_Benito_2007b, address={Cheltenham}, title={Theoretical approaches to foreign market operation methods}, url={http://eu01.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=3580084160002215&institutionId=2215&customerId=2200}, booktitle={Foreign operation methods: theory, analysis, strategy}, publisher={Edward Elgar}, author={Welch, Lawrence S. and Petersen, Bent and Benito, Gabriel R. G.}, year={2007}, pages={18–50} }