1.
Hollensen S. Export modes. In: Global Marketing. 6th ed. Pearson; 2014:347-367. https://www-dawsonera-com.ezproxy.library.bi.no/abstract/9780273773191/startPage/347
2.
Hollensen S. Intermediate entry modes. In: Global Marketing. 6th ed. Pearson; 2014:368-397. https://www-dawsonera-com.ezproxy.library.bi.no/abstract/9780273773191
3.
Hollensen S. Hierarchical entry modes. In: Global Marketing. 6th ed. Pearson; 2014:398-418. https://www-dawsonera-com.ezproxy.library.bi.no/abstract/9780273773191
4.
Kotabe M, Mol MJ, Murray JY. Global sourcing strategy. In: The SAGE Handbook of International Marketing. Sage; 2009:288-302.
5.
Doole I, Lowe R. International communications. In: International Marketing Strategy: Analysis, Development and Implementation. 5th ed. Cengage Learning; :305-343.
6.
Doole I, Lowe R. Factors affecting international pricing decisions. In: International Marketing Strategy: Analysis, Development and Implementation. 5th ed. Cengage Learning; :382-391.
7.
Doole I, Lowe R. Problems related to international pricing: currency-related problems, risk of non-payments, and administrative problems. In: International Marketing Strategy: Analysis, Development and Implementation. 5th ed. Cengage Learning; :404-413.
8.
Kotabe M, Helsen K. Global marketing research. In: International Marketing: International Student Version. 6th ed. Wiley; 2015:174-204.
9.
Kotabe M, Helsen K. Global segmentation and positioning. In: International Marketing: International Student Version. 6th ed. Wiley; 2015:205-230.
10.
Kotabe M, Helsen K. Global product policy decisions 1: developing new products for global markets. In: International Marketing: International Student Version. 6th ed. Wiley; 2015:302-325.
11.
Kotabe M, Helsen K. Global branding strategies. In: International Marketing: International Student Version. 6th ed. Wiley; 2015.
12.
Welch LS, Petersen B, Benito GRG. Introduction to foreign market operation methods. In: Foreign Operation Methods: Theory, Analysis, Strategy. Edward Elgar; 2007. http://eu01.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=3585894030002215&institutionId=2215&customerId=2200
13.
Welch LS, Petersen B, Benito GRG. Theoretical approaches to foreign market operation methods. In: Foreign Operation Methods: Theory, Analysis, Strategy. Edward Elgar; 2007:18-50. http://eu01.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=3580084160002215&institutionId=2215&customerId=2200
14.
Hollensen S. International pricing decisions. In: Essentials of Global Marketing. 2nd ed. Pearson; 2012:352-365. http://lib.myilibrary.com/Open.aspx?id=399618
15.
Hollensen S. Organization and control of the global marketing programme. In: Essentials of Global Marketing. 2nd ed. Pearson; 2012:467-499. http://lib.myilibrary.com/Open.aspx?id=399618
16.
Hollensen S. Global Marketing. 6th ed. Pearson; 2014. https://www.dawsonera.com.ezproxy.library.bi.no/abstract/9780273773191