Bibliography for EXC 3602 International Marketing BETA

Doole, Isobel, and Robin Lowe. ‘Factors Affecting International Pricing Decisions’. International Marketing Strategy: Analysis, Development and Implementation. 5th ed. London: Cengage Learning. 382–391. Print.

---. ‘International Communications’. International Marketing Strategy: Analysis, Development and Implementation. 5th ed. London: Cengage Learning. 305–343. Print.

---. ‘Problems Related to International Pricing: Currency-Related Problems, Risk of Non-Payments, and Administrative Problems’. International Marketing Strategy: Analysis, Development and Implementation. 5th ed. London: Cengage Learning. 404–413. Print.

Hollensen, Sven. ‘Export Modes’. Global Marketing. 6th ed. Harlow: Pearson, 2014. 347–367. Web. <https://www-dawsonera-com.ezproxy.library.bi.no/abstract/9780273773191/startPage/347>.

---. ‘Hierarchical Entry Modes’. Global Marketing. 6th ed. Harlow: Pearson, 2014. 398–418. Web. <https://www-dawsonera-com.ezproxy.library.bi.no/abstract/9780273773191>.

---. ‘Intermediate Entry Modes’. Global Marketing. 6th ed. Harlow: Pearson, 2014. 368–397. Web. <https://www-dawsonera-com.ezproxy.library.bi.no/abstract/9780273773191>.

---. ‘International Pricing Decisions’. Essentials of Global Marketing. 2nd ed. Harlow: Pearson, 2012. 352–365. Web. <http://lib.myilibrary.com/Open.aspx?id=399618>.

---. ‘Organization and Control of the Global Marketing Programme’. Essentials of Global Marketing. 2nd ed. Harlow: Pearson, 2012. 467–499. Web. <http://lib.myilibrary.com/Open.aspx?id=399618>.

Hollensen, Svend. Global Marketing. 6th ed. Harlow: Pearson, 2014. Web. <https://www.dawsonera.com.ezproxy.library.bi.no/abstract/9780273773191>.

Kotabe, Masaaki, Michael J. Mol, and J. Y. Murray. ‘Global Sourcing Strategy’. The SAGE Handbook of International Marketing. Los Angeles, Calif: Sage, 2009. 288–302. Print.

Kotabe, Mosaaki, and Kristiaan Helsen. ‘Global Branding Strategies’. International Marketing: International Student Version. 6th ed. Singapore: Wiley, 2015. Print.

---. ‘Global Marketing Research’. International Marketing: International Student Version. 6th ed. Singapore: Wiley, 2015. 174–204. Print.

---. ‘Global Product Policy Decisions 1: Developing New Products for Global Markets’. International Marketing: International Student Version. 6th ed. Singapore: Wiley, 2015. 302–325. Print.

---. ‘Global Segmentation and Positioning’. International Marketing: International Student Version. 6th ed. Singapore: Wiley, 2015. 205–230. Print.

Welch, Lawrence S., Bent Petersen, and Gabriel R. G. Benito. ‘Introduction to Foreign Market Operation Methods’. Foreign Operation Methods: Theory, Analysis, Strategy. Cheltenham: Edward Elgar, 2007. Web. <http://eu01.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=3585894030002215&institutionId=2215&customerId=2200>.

---. ‘Theoretical Approaches to Foreign Market Operation Methods’. Foreign Operation Methods: Theory, Analysis, Strategy. Cheltenham: Edward Elgar, 2007. 18–50. Web. <http://eu01.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=3580084160002215&institutionId=2215&customerId=2200>.