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R. S. Kaplan and D. P. Norton, ‘Having Trouble with Your Strategy? Then Map It.’, Harvard Business Review, vol. 78, no. 5, pp. 167–176, 2000, Available: https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=3521290&site=ehost-live
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M. E. Porter, ‘What Is Strategy?’, Harvard Business Review, vol. 74, no. 6, pp. 61–78, 1996, Available: https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=9611187954&site=ehost-live
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