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Kaplan, R. S., & Norton, D. P. (2000). Having Trouble with Your Strategy? Then Map It. Harvard Business Review, 78(5), 167–176. https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=3521290&site=ehost-live
Porter, M. E. (1996). What Is Strategy? Harvard Business Review, 74(6), 61–78. https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=9611187954&site=ehost-live
