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Kaplan, Robert S., and David P. Norton. 2000. ‘Having Trouble with Your Strategy? Then Map It.’ Harvard Business Review 78 (5): 167–76. https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=3521290&site=ehost-live.
Porter, Michael E. 1996. ‘What Is Strategy?’ Harvard Business Review 74 (6): 61–78. https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=9611187954&site=ehost-live.