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Hill, S. and Rifkin, G. (no date) Radical marketing: from Harvard to Harley, lessons from ten that broke the rules and made it big. New York, N.Y.: HarperBusiness.
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Kim, W.C. and Mauborgne, R. (2015) Blue ocean strategy: how to create uncontested market space and make the competition irrelevant. Exp. ed. Boston, Mass: Harvard Business School Press. Available at: https://ebookcentral.proquest.com/lib/bilibrary/detail.action?docID=5182596.
Kotler, P. and Keller, K.L. (no date) Marketing management. 15th ed., global ed. Harlow, Essex: Pearson Education Limited.
Kotler, P., Keller, K.L. and Lu, T. (2009) Marketing management in China. Singapore: Prentice Hall.
Noble, C.H. and Mokwa, M.P. (1999) ‘Implementing marketing strategies: Developing and testing a managerial theory’, Journal of Marketing, 63(4), pp. 57–73. Available at: https://doi.org/10.2307/1251974.
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