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Kim WC, Mauborgne R. Blue ocean strategy: how to create uncontested market space and make the competition irrelevant. Exp. ed. Boston, Mass: : Harvard Business School Press 2015. https://ebookcentral.proquest.com/lib/bilibrary/detail.action?docID=5182596
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Kotler P, Keller KL, Lu T. Marketing management in China. Singapore: : Prentice Hall 2009.
