@inbook{Berry_Linoff_2000, address={New York}, title={Mastering data mining: the art and science of customer relationship management}, publisher={John Wiley}, author={Berry, Michael J.A. and Linoff, Gordon}, year={2000}, pages={111–121} }
@article{Blattberg_Deighton_1996, title={Manage Marketing by the Customer Equity Test}, volume={74}, url={https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=9607100440&site=ehost-live}, number={4}, journal={Harvard Business Review}, author={Blattberg, Robert C. and Deighton, John}, year={1996}, pages={136–144} }
@article{Fader_Hardie_Berger_2004, title={Customer-Base Analysis with Discrete-Time Transaction Data}, DOI={10.2139/ssrn.596801}, journal={SSRN Electronic Journal}, author={Fader, Peter and Hardie, Bruce and Berger, Paul D.}, year={2004} }
@article{Fader_Hardie_2007, title={How to project customer retention.}, volume={21}, url={http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=23687017&site=ehost-live}, DOI={10.1002/dir.20074}, number={1}, journal={Journal of Interactive Marketing (John Wiley & Sons)}, author={Fader, Peter S. and Hardie, Bruce G.}, year={2007}, pages={76–90} }
@article{Fader_Hardie_Lee_2005, title={RFM and CLV: Using Iso-Value Curves for Customer Base Analysis.}, volume={42}, url={https://www.jstor.org/stable/30162392?seq=1#metadata_info_tab_contents}, DOI={10.1509/jmkr.2005.42.4.415}, number={4}, journal={Journal of Marketing Research (JMR)}, author={Fader, Peter S. and Hardie, Bruce G. S. and Lee, Ka Lok}, year={2005}, pages={415–430} }
@article{Fader_Hardie_Shang_2010, title={Customer-Base Analysis in a Discrete-Time Noncontractual Setting.}, volume={29}, url={https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=56533208&site=ehost.live}, DOI={10.1287/mksc.1100.0580}, number={6}, journal={Marketing Science}, author={Fader, Peter S and Hardie, Bruce G. S. and Shang, Jen}, year={2010}, pages={1086–1108} }
@article{Fader_Hardie_Lee, title={‘Counting Your Customers’ the Easy Way: An Alternative to the Pareto/NBD Model}, volume={24}, url={https://search-proquest-com/docview/212268495?OpenUrlRefId=info:xri/sid:primo&accountid=142923}, number={2}, journal={Marketing Science}, author={Fader, Peter S and Hardie, Bruce G.S. and Lee, Ka Lok}, pages={275–284} }
@article{Gupta_Lehmann_Stuart_2004, title={Valuing Customers}, volume={41}, url={https://www.jstor.org/stable/30162308?seq=1#metadata_info_tab_contents}, DOI={10.1509/jmkr.41.1.7.25084}, number={1}, journal={Journal of Marketing Research (JMR)}, author={Gupta, Sunil and Lehmann, Donald and Stuart, Jennifer Ames}, year={2004}, pages={7–18} }
@article{Gupta_Lehmann_2003, title={Customers as assets}, volume={17}, url={https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=9390966&site=ehost-live}, DOI={10.1002/dir.10045}, number={1}, journal={Journal of Interactive Marketing (John Wiley & Sons)}, author={Gupta, Sunil and Lehmann, Donald R.}, year={2003}, pages={9–24} }
@book{Gupta_Lehmann_2005a, address={Upper Saddle River}, title={Managing customers as investments: the strategic value of customers in the long run}, publisher={Wharton School Pub}, author={Gupta, Sunil and Lehmann, Donald R.}, year={2005} }
@book{Gupta_Lehmann_2005b, address={Upper Saddle River}, title={Managing customers as investments: the strategic value of customers in the long run}, publisher={Wharton School Pub}, author={Gupta, Sunil and Lehmann, Donald R.}, year={2005} }
@article{Knox_van Oest_2014, title={Customer Complaints and Recovery Effectiveness: A Customer Base Approach.}, volume={78}, url={https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=98365365&site=ehost-live}, number={5}, journal={Journal of Marketing}, author={Knox, George and van Oest, Rutger}, year={2014}, pages={42–57} }
@inbook{Kumar_Reinartz_2006a, address={New York}, title={Customer relationship management: a databased approach}, publisher={Wiley}, author={Kumar, V. and Reinartz, Werner J.}, year={2006}, pages={115–122} }
@inbook{Kumar_Reinartz_2006b, address={New York}, title={Customer relationship management: a databased approach}, publisher={Wiley}, author={Kumar, V. and Reinartz, Werner J.}, year={2006}, pages={128–130} }
@inbook{Kumar_Reinartz_2006c, address={New York}, title={Customer relationship management: a databased approach}, publisher={Wiley}, author={Kumar, V. and Reinartz, Werner J.}, year={2006}, pages={131–135} }
@inbook{Lattin_Carroll_Green_2003, address={Pacific Grove, Calif}, title={Analyzing multivariate data}, publisher={Thomson Brooks/Cole}, author={Lattin, James M. and Carroll, J. Douglas and Green, Paul E.}, year={2003}, pages={477–490} }
@article{van Oest_Knox_2011, title={Extending the BG/NBD: A simple model of purchases and complaints}, volume={28}, url={https://www.sciencedirect.com/science/article/pii/S0167811610000911}, DOI={10.1016/j.ijresmar.2010.11.001}, number={1}, journal={International Journal of Research in Marketing}, author={van Oest, Rutger and Knox, George}, year={2011}, month={Mar}, pages={30–37} }
@article{Reinartz_Thomas_Kumar_2005, title={Balancing Acquisition and Retention Resources to Maximize Customer Profitability.}, volume={69}, url={https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=15403072&site=ehost-live}, DOI={10.1509/jmkg.69.1.63.55511}, number={1}, journal={Journal of Marketing}, author={Reinartz, Werner and Thomas, Jacquelyn and Kumar, V.}, year={2005}, pages={63–79} }
@article{Rust_Lemon_Zeithaml_2004, title={Return on Marketing: Using Customer Equity to Focus Marketing Strategy.}, volume={68}, url={https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=11924951&site=ehost-live}, DOI={10.1509/jmkg.68.1.109.24030}, number={1}, journal={Journal of Marketing}, author={Rust, Roland T.A. and Lemon, Katherine and Zeithaml, Valarie}, year={2004}, pages={109–127} }
@misc{During the course there may be hand-outs and other material on additional topics relevant for the course and the examination. }
