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Jay M. The downside of cohabiting before marriage. The New York Times.
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Sande JB, Haugland SA. Strategic performance effects of misaligned formal contracting: The mediating role of relational contracting. International Journal of Research in Marketing. 2015;32:187–94. doi: 10.1016/j.ijresmar.2015.02.002
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Haruvy E, Jap S. Designing B2B markets. Handbook of business-to-business marketing. Cheltenham: Edward Elgar 2012:639–56.
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Tuli KR, Kohli AK, Bharadwaj SG. Rethinking Customer Solutions: From Product Bundles to Relational Processes. Journal of Marketing. 2007;71:1–17.
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Nickerson JA, Dirks KT, Baer M. Are You Solving the Right Strategic Problem? 2008.
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Nickerson J. Renewing Kid Meal Toys. 2010.
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During the course there may be hand-outs and other material on additional topics relevant for the course and the examination.