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Hirschman EC. Men, Dogs, Guns and Cars: The Semiotics of Rugged Individualism. Journal of Advertising. 2003;32(1):9-22. https://www.proquest.com/scholarly.journals/men.dogs.guns.cars.semiotics.rugged.individualism/docview/236502484/se.2?accountid=142923
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Holt DB. Inside Culture: Art and Class in the American Home/Claims to Fame: Celebrity in Contemporary America/Xuxu: The Mega-marketing of gender, race and modernity. Journal of Marketing Research (JMR). 1995;32(4):487-494. https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=9512144022
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Holt DB. Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding. Journal of Consumer Research. 2002;29(1):70-90. https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=6789004
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Holt DB. What Becomes an Icon Most? Harvard Business Review. 2003;81(3):43-49. https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=9162349
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Thompson CJ, Tambyah SK. Rethinking Theories of ‘Consumer Culture’ Through Postmodern Analyses of Consumption and the Production of Hybrid Cultural Forms. Advances in Consumer Research. 1998;25(1):58-59. https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=83386398
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